WLQR

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WLQR
City of license Toledo, Ohio
Broadcast area Toledo Metropolitan Area
Branding 1470 The Ticket
Frequency 1470 kHz
Format Sports
Power 1,000 Watts
Class B
Affiliations ESPN Radio
Owner Cumulus Media
(Cumulus Licensing, LLC)
Sister stations WKKO, WRQN, WRWK, WTOD, WTWR, WWWM, WXKR
Website 1470theticket.com

WLQR AM 1470 is a sports/talk radio station based in Toledo, Ohio. WLQR is the Toledo affiliate for ESPN Radio and is owned by Cumulus Media. The station calls itself "ESPN 1470-The Ticket."

AM 1470 is the Toledo affiliate for the Detroit Lions, Detroit Pistons, Detroit Red Wings, and the Detroit Tigers, as well as Ohio State Buckeyes football and basketball. AM 1470 also covers selected high school football games. The station had also been the flagship station of Toledo Mud Hens baseball from 2003 to 2007, but the team announced in October of 2007 that they would move to Clear Channel-owned WCWA.

For many years, AM 1470 was home to WOHO, a leading Top 40 music station in Toledo through the 1960s and 1970s and into the early 1980s. Prior to adopting the current sports-talk format and WLQR calls in November 1995, AM 1470 was known as WWWM-AM, with an urban contemporary music format. During the Top 40 music years, the Disk Jockeys were known as the "WOHO Good Guys". Music-era DJ's included: Program Director Don Armstrong, Bill Manders, Larry Love, Ben Gall, Russ Simpson, Buddy Carr, Ken R. Deutch, Sir Bernard J. Quayle, Mike Cook, Mike Morin, Corey Deitz, News Director Craig Edwards, Ken Roberts and "The MOJO Man".

One of the "Good Guys" Larry Love, was 16 and still in high school when he began working at WOHO in the late 1960s making him Toledo's youngest deejay. Russ Simpson, a Canadian, became the host of "Royale Windfall" on CHAN-TV in Vancouver and passed away in 2004. Buddy Carr (who later became the original owner of WRED) is the only former "Good Guy" still on the air in Toledo.

Until 1995, WLQR was also the longtime call sign of an Easy Listening music station on 101.5 FM in Toledo, which is today WRVF (101.5 "The River").

WLQR broadcasts on 1470 KHz with a power output of 1000 watts, with a different signal pattern day and night. The transmitter and four towers are located on Pickle Road, east of Toledo, in Oregon, Ohio. The station originally went on the air in 1954 as WOHO. WOHO/AM1470 was/is owned by the Lew Dickey family, who now control the Cumulus Broadcasting Company, so for all practical purposes, AM1470 is their flagship/first station. Studios at the transmitter site are no longer in use, as the WLQR studios have been moved to the Cumulus Toledo-Cluster facility in South Toledo. The Pickle Road studios were also later shared with sister-station WXEZ-105.5FM, later "Z-105" in the 70's and 80's.

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