WBCK-FM
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| WBCK-FM | |
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| City of license | Battle Creek, Michigan |
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| Broadcast area | [1] |
| Branding | 95.3 WBCK-FM |
| Slogan | Battle Creeks News/Talk Leader |
| Frequency | 95.3 MHz |
| Format | News-Talk |
| Power | 3,000 watts |
| Class | A |
| Callsign meaning | Battle Creek |
| Former callsigns | WBXX (10/26/89-9/18/07) WMJC (4/30/87-10/26/89) WMKG (2/5/86-4/30/87) WDFP (?-2/5/86) |
| Affiliations | Fox News Radio |
| Owner | Cumulus Broadcasting |
| Sister stations | WBXX |
| Website | http://www.wbck.net/ |
WBCK-FM is a radio station in Battle Creek, Michigan, United States, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.
As WBXX "B95", 95.3 FM was a very popular CHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary.[citation needed]
The sale of the Battle Creek Radio Group from Clear Channel Communications has been completed. 95.3 WBXX began to simulcast with AM 930 WBCK-AM (now Country 93 with a classic country format) and WBXX 95.3 FM began broadcasting on 104.9 (formerly WRCC). 95.3 FM became be the permanent home of WBCK's news/talk format. Upon 95.3's change from WBXX to WBCK-FM, the station ceased broadcasting in FM stereo and now transmits in monaural sound.[citation needed]
On March 21, 2008 AM 930 and FM 95.3 stopped the Simulcast between both stations, while AM 930 began airing a classic country station as Country 93.
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