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WVFM, formerly known as WQLR, 106.5 the Q, is a Variety Hits outlet serving the Kalamazoo, Michigan radio market. The station's frequency is 106.5 MHz on the FM dial with an ERP of 33 kW. They are owned by Midwest Communications.
[edit] History Timeline
- For years, WQLR played Beautiful Music/Easy Listening fare under the "Clear 106" brand name (from which the calls were derived). In the mid-1970s, the station's owners started a Beautiful Music syndication service called KalaMusic after WOMC in Detroit copied WQLR's formatics and became a ratings success (1). WQLR was one of the last beautiful-music stations in Michigan to change format, continuing with the easy listening format until the early 1990s but soon thereafter adjusting the format to Adult Contemporary.
- March 1999: WQLR dropped its longtime "Q-Lite 106.5" name to become simply "Q106.5."
- April 2002-March 2003: "Q106.5" tweaked its AC format to more of a Hot AC approach, adding music by alternative rock artists such as Nickelback and Puddle of Mudd.
- January 2006: Midwest Communications announced that it would purchase WQLR and its sister stations, WKZO 590 AM and WQSN 1660 AM, from Fairfield Broadcasting for $13.25 million, pending FCC approval and closing. Not included in the same was WKLZ 1470 AM which was subsequently taken off the air. The sale was approved in March 2006.
- August 27, 2006: WQLR moves from AC to Variety Hits, using Midwest's Guaranteed Music Variety format already in use at several of the company's other FM stations.
- March 26, 2007 : The WQLR callsigns are moved to another Midwest Communications station as part of a drive to help listeners remember the WVFM callsigns for Arbitron listener logs.
Music on WVFM consists of classic hits and oldies from the 60s and 70s, 80s hits, and 90s to current Hot AC and some gold Soft AC. The station strives to play songs that haven't been heard on the radio in many years.
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