WZBY
From Wikipedia, the free encyclopedia
| WZBY-FM | |
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| City of license | Sturgeon Bay, Wisconsin |
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| Broadcast area | Northeastern Wisconsin |
| Branding | "99.7 The Bay" |
| Slogan | "A Different Kind of Radio Station" |
| Frequency | 99.7 (MHz) |
| First air date | February 24, 1989 |
| Format | Adult Hits |
| ERP | 46,000 watts |
| HAAT | 156 meters |
| Class | C2 |
| Facility ID | 42090 |
| Former callsigns | WQZZ-FM, WHET-FM, WGEE-FM, WLTM-FM, WLYD-FM |
| Owner | Midwest Communications |
| Website | www.997thebay.com |
WZBY, a radio station branded as 99.7 The Bay, carries an Adult Hits format. WZBY is licensed to Sturgeon Bay, Wisconsin and serves the Green Bay, Wisconsin radio market. The station's frequency is 99.7 MHz on the FM dial with an Effective Radiated Power of 46 kW. The station is owned by Wausau, Wisconsin-based Midwest Communications.
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[edit] History
The station originally signed on with the call letters WQZZ, licensed to Sturgeon Bay.
Later after an ownership change, it became WHET, a CHR station with the branding "99.7 The Heat", the 99.7 frequency has carried many different formats over the years.
After Midwest Communications bought the station in the early 1990s, the call-letters were changed to WGEE-FM. The station carried a country format and its moniker was "99 Country" until 1996, when Midwest bought WNCY, the dominant country station in the market.
In 1996, the call-letters were once again changed, this time to WLTM, and the station began to simulcast with WROE in Appleton, which was running a Light AC format at the time.
In 2001, the station ended its simulcast with WROE and the format was switched to Hot AC as "Magic 99.7", with syndicated Rick Dees in the morning. In March 2002, it switched once again, this time to Rhythmic CHR as WLYD "Wild 99-7" At this time their sister CHR station WIXX took a more adult lean. The rhythmic CHR format proved popular and Wild soon became one of Green Bay's top rated stations.
In fall 2004, Wausau sister station WOFM switched to Rhythmic CHR as "Wild 94-7". The 2 stations initially shared the same automation logs. At the time of WOFM's flip, all of WLYD's air-staff was removed.
Both WLYD and WOFM ran the Wild format without air-staff until February 2006, when WLYD flipped to Adult Hits, under the call-letters WZBY. About a month later, WOFM flipped to the same format under the name "94.7 The Peak".
[edit] Music
Music on WZBY consists of classic hits and oldies from the 60s and 70s, 80s hits, and 90s-Current Hot AC and some gold Soft AC. The format was created by programmer Jeff McCarthy.
[edit] Automation Logs
WZBY shares automation logs with its sister stations in Wausau, WI and Stevens Point, WI, WOFM and WIZD. This has been done since WOFM first ran their Rhythmic CHR. Both stations play the same songs at the same time, although they do not simulcast with each other.
[edit] Other stations
The Guaranteed Music Variety format is also carried on:
- 95.7 KDAL Duluth, MN "95.7 The Bridge"
- 94.3 WROE Neenah-Menasha, WI "94.3 The Bridge"
- 94.7 WOFM Wausau, WI "The Valley"
- 95.9 WWSY Terre Haute, IN "95.9 The Valley"
- 99.9 WIZD Stevens Point, WI "The Valley"
- 106.5 WVFM Kalamazoo, MI
- 104.5/96.1 WXER/W241AG Plymouth/Sheboygan, WI "104.5 & 96.1 The Point"
[edit] External links
- Station website
- Midwest Communications
- Click here to view a virtual tour of Midwest Communications' new building
- Query the FCC's FM station database for WZBY
- Radio Locator information on WZBY
- Query Arbitron's FM station database for WZBY
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