KVYB
From Wikipedia, the free encyclopedia
| KVYB | |
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| City of license | Santa Barbara, California |
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| Broadcast area | Santa Barbara, California |
| Branding | 103.3 The Vibe |
| Slogan | Hip Hop y Mas ("Hip-Hop and More") |
| Frequency | 103.3 (MHz) |
| First air date | August 8, 1961 |
| Format | Rhythmic Top 40 |
| ERP | 105,000 watts |
| HAAT | 905 m |
| Class | B |
| Facility ID | 3159 |
| Callsign meaning | VYB phonetically is "Vibe" |
| Former callsigns | KRUZ (until 2005) |
| Owner | Cumulus Media (Cumulus Licensing LLC) |
| Sister stations | KMGQ, KRUZ, KVYB |
| Website | www.1033thevibe.com |
KVYB ("103.3 The Vibe") is a Hurban-leaning Rhythmic Top 40 based in Santa Barbara, California. The Cumulus station operates at 103.3 MHz with an ERP of 105 kW. KYVB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California.
In some areas, KVYB's signal suffers with interference from KZPO where KVYB should be serving with a city-grade signal.
[edit] History
The 103.3 frequency was originally the long time home of Adult Contemporary outlet KRUZ. But in May 2005 Cumulus moved KRUZ to 97.5, paving the way for the launching of the market's first Hispanic-targeted Rhythmic outlet and in the process giving the area its first Top 40 since KIST flipped to Modern rock in 2003. Although its does favor Hispanic Rhythmic artists as well as bilingual DJs, KVYB's playlist and presentation is mostly that of a typical Rhythmic. It also has a rivaly with KCAQ, who also targets Hispanics.
[edit] External links
- 103.3 The Vibe's Website
- Query the FCC's FM station database for KVYB
- Radio Locator information on KVYB
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