KIST-FM

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KIST-FM
City of license Santa Barbara, California
Broadcast area Santa Barbara, California
Branding Radio Bronco
Slogan ¡Con Sabor a Mexico!
Frequency 107.7 (MHz)
First air date 1997
Format Regional Mexican
ERP 930 watts
HAAT 496 m
Class B1
Owner Rincon Broadcasting LLC
(Rincon License Subsidiary LLC)
Sister stations KBKO (AM), KIST-FM, KSBL, KSPE, KTMS, KTYD
Website www.radiobronco.com

KIST-FM is a commercial radio station in Santa Barbara, California, broadcasting on 107.7 FM.

KIST-FM airs a Regional Mexican music format.

[edit] History

KIST-FM signed on in 1997 as a commercial oldies music radio station. In 2000, the format was changed to commercial Top 40 music under the branding of "KISS-FM".

On September 8, 2004, the format was changed to a commercial modern rock music format under the branding "FM 107.7".

On January 16, 2007, the format was changed to Regional Mexican under the branding of "Radio Bronco".

[edit] External links