WMXS
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| WMXS | |
| City of license | Montgomery, Alabama |
|---|---|
| Branding | Mix 103 |
| Slogan | "Montgomery's Best Mix of Lite Rock Favorites" |
| Frequency | 103.3 MHz |
| Format | Mainstream AC |
| ERP | 100,000 watts |
| HAAT | 334 meters |
| Class | C |
| Facility ID | 12322 |
| Callsign meaning | MiX |
| Owner | Cumulus Licensing LLC |
| Webcast | Listen Live |
| Website | http://www.mix103.com |
WMXS (103.3 FM) is a mainstream adult contemporary formatted radio station in Montgomery, Alabama, referred to as "Mix 103", owned by Cumulus Media.[1]
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[edit] History
The original call letters for 103.3 were WAJM, which stood for "Advertiser-Journal Montgomery," named for the local newspaper. Later, the frequency provided the beautiful music format as WREZ until the late 1980s.
In November, 1987, the station became known as WSYA, "Sunny 103" and changed to an adult contemporary format. In late 1989, WSYA briefly changed to an oldies-format (still known as "Sunny 103") to compete with Montgomery's other oldies outlet at the time, WBAM-FM, "Oldies 98". WSYA returned to an adult contemporary format a few months later, with radio personalities Kris O'Kelly and Joe Marcus, among others, on the air.
The station's current incarnation as WMXS began using the name "Mix 103.3" in 1996. Legendary Montgomery DJ Larry Stevens and his partner Leslie Bailey were the morning show host on Mix for several years before Stevens left the station after a disagreement with management. The morning show was renamed "Leslie and Company" with production assistant Lee Edwards taking over for Stevens. The show only lasted 3 months before Bailey left and former WLWI-FM personality Dr. Sam Faulk took over the morning show. Dr. Sam did the show alone for a short time then was paired with midday host Susan Woody (now with Alice 96.1). Woody left 16 months later and was replaced with Amy Delaney and after 1 year with Debbie Montgomery. Dr. Sam recently left the station and now does afternoon drive on WLWI. JT and Leanne now handle mornings, Brian Roberts does middays with the MIX 103 All Request Oldies Diner. And John Tesh's syndicated program runs from 3-8 with local imput and traffic with Miles Long and StormVision 12's Rich Thomas.
[edit] Programming
Mix 103 has featured some of the most popular DJs in Montgomery radio history including John Garrett (formerly of WHHY-FM, WBAM and WLWI-FM), J.R. Culpepper (formerly of WLWI-FM), Andi Scott (now on WLWI-FM mornings), John Rogers and Matt Murphy (formerly on WYDE-FM in Birmingham.
Today Mix 103 is a soft rock AC station which still caters to women. Current on-air personalities include "JT and Leanie", the At-Work Network with Brian Roberts, and John Tesh.
[edit] References
[edit] External links
- WMXS official website
- Query the FCC's FM station database for WMXS
- Radio Locator information on WMXS
- Query Arbitron's FM station database for WMXS
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