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WXSS (103.7 FM) is a CHR (Top 40) radio station in Milwaukee, Wisconsin. It is licensed to Wauwatosa, Wisconsin. They are known as "103.7 Kiss FM" and are owned by Entercom, along with WMYX-FM and WSSP. Its main competitors are WKKV and WKTI. Kiss FM usually is in the top 5 in the Arbitron Ratings for people 12 and over. They are also known for having free concerts. In 2007, they sponsored the Jonas Brothers and Ashley Tisdale free concerts in Milwaukee. At 8:00 each night, they play the "TOP 8 @ 8" which they play the top 8 most requested songs that day.
[edit] History
The original call sign was WTOS, a reference to its city of license, when it signed on in the 1960s. For a long time, 103.7 was WEZW, which featured a beautiful music format. As the format withered away on radio dials across the country during the 1980s and 1990s, 103.7 tweaked the format by adding adult contemporary music with vocals, changing it's calls to WAMG in 1995 and slogan to Magic 103.7. Unable to compete with WLTQ, they later flipped to a Rhythmic Adult Contemporary format. On June 19, 1998, the station adopted its current CHR format and "103.7 Kiss FM" was born. At first, the station was branded as "The All-New, All Hit, 103.7 KISS FM", but now is branded currently as "The #1 Hit Music Station".
[edit] Station Timeline
Previous logo from the mid-
1990s as
WAMG
[edit] WXSS HD2
WXSS's HD-2 channel carries programming from the All Comedy Network.
[edit] Competitors
WXSS's main competitors in Milwaukee are WKKV (Urban Contemporary) and WKTI (Adult Top 40).
[edit] External links
