WRIT-FM
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| WRIT | |
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| City of license | Milwaukee, Wisconsin |
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| Broadcast area | Milwaukee, Wisconsin |
| Branding | "My 95-7" |
| Slogan | "My Music, My Station" |
| Frequency | 95.7 (MHz) |
| Format | Adult Hits, all Christmas music starting November |
| ERP | 34,000 watts |
| HAAT | 186 meters |
| Class | B |
| Facility ID | 60233 |
| Callsign meaning | Legendary call letters (originally We'Re IT!) |
| Owner | Clear Channel Communications |
| Sister stations | WISN, WKKV, WMIL, WOKY, WQBW |
| Webcast | Listen Live HD2 stream |
| Website | 957fm.com |
WRIT-FM (95.7 FM) is a radio station in Milwaukee, Wisconsin, owned by Clear Channel Communications. Since September 5, 2006, "My 95.7" programs an adult hits format, featuring pop music and oldies from the 1960s, 1970s and 1980s. Their slogan is "My Music, My station."
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[edit] History
The WRIT call sign previously belonged to a Top 40 station on 1340 AM in the 1960s. The WRIT name was resurrected at midnight on January 1, 2000, to ring in the new millennium. The oldies format has been on 95.7 since the late 1980s, originally as WZTR.
The 95.7 frequency was home to Top 40-formatted WZUU through much of the 1970s until 1986, when it changed to adult album alternative WBGK and later to adult contemporary-formatted "Star 95.7" and the WZTR call sign. WZTR eventually switched to oldies amid heavy competition.
The station was known for a long time as "Oldies 95.7", even after it tweaked its format slightly and resurrected the WRIT call sign. In 2003 WRIT dropped the "oldies" designation from its name in favor of "95.7 WRIT". (Some Milwaukee area billboards displayed only "95.7" without the WRIT call letters.)
On November 17, 2005, WRIT began airing all-Christmas music programming, which lasted until after the holiday, competing with WMYX-FM, WFZH-FM and WRIT's sister station, WOKY. For subsequent holiday seasons, WRIT switched to Christmas music.
[edit] Transition to "My 95-7"
On September 1, 2006, WRIT went into stunting mode, playing a wide assortment of songs and directing listeners to 95.7needshelp.com to request and vote for songs online. This is similar to a format flip Clear Channel did with WDTW-FM in Detroit.
The station unveiled their tweaked format on Tuesday September 5 at 6AM, after playing a set of songs containing the word "Magic". They became "Milwaukee's 95.7, The Greatest Top 40 Hits of All Time." The station has added a few pop music selections from the 1980s to the 1960s and 1970s oldies already being played. In 2007, the station transitioned to the current "My 95.7" moniker.
[edit] WRIT HD2
On April 25, 2006, Clear Channel announced that WRIT-FM's HD2 subchannel will carry the Classic Dance channel from their Format Lab, focusing on classic dance and disco hits from the 1970s and 1980s.
 Previous WRIT logo |
 "Milwaukee's 95.7" logo, 2006-07 |
 Current logo |
[edit] External links
- WRIT Website
- Milwaukee radio: a retrospective
- Query the FCC's FM station database for WRIT
- Radio Locator information on WRIT
- Query Arbitron's FM station database for WRIT
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