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WIIL (95.1 WIIL Rock) (pronounced "95 Will Rock") is a radio station in Kenosha, Wisconsin, which plays rock music. The call letters stand for Wisconsin and Illinois rock, as Pleasant Prairie (the station's transmitter location) is right on the border of the two states. It is owned and operated by NextMedia and operates at 50,000 watts of power. The morning show of Tom Kief and Lisa Tyler is the most listened to program on the station.
[edit] History
WIIL began in 1962 as WLIP-FM a simulcast of its parent sister station WLIP 1050 AM. The station eventually separated from a simulcast and began running its own music programming from 6 a.m. to Midnight. The station offered a beautiful music format. But, in the mid 1970s, the station began playing progressive-unto-album oriented rock format in the evenings, and was known as "Rock 95 LIP-FM". By the late 1970s, the station had converted to an all album rock format and changed its call letters to WJZQ. In the early 1980s, "Rock 95" morphed into a Top 40 format. In 1990 it became dance CHR as "95 WJZQ" later "Power 95" and gradually returned to mainstream Top 40 by 1991-1992. The transition to "Power 95" was marked by playing a continuous loop of Snap's "I've Got the Power" for 24 hours without interruption or explaniation. In September 1992 it became 95 WIIL ROCK with a classic rock format. For a short period in the summer of 2003 or 2004 WIIL was renamed "95-1 THEE Rock Station" but returned to WIIL Rock not long after. In 2004 it took a more active rock direction while continuing to be a mainstream rock format.
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