WKSH
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| WKSH | |
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| City of license | Sussex, Wisconsin |
|---|---|
| Broadcast area | Milwaukee-Racine |
| Frequency | 1640 kHz |
| First air date | 1998-03-23 (as WAZI) |
| Format | Childrens Radio |
| Power | 10,000 watts day 1,000 watts night |
| Class | B |
| Facility ID | 87121 |
| Transmitter Coordinates | |
| Former callsigns | WAZI (1998-1998) |
| Affiliations | Radio Disney |
| Owner | the Walt Disney Company (RADIO DISNEY GROUP, LLC) |
| Website | radiodisney.com |
WKSH (1640 AM) is the Radio Disney affiliate for the Milwaukee area, and is licensed to Sussex, Wisconsin. WKSH is Wisconsin's only station owned by ABC and parent The Walt Disney Company
The station originally signed on in the late 70's as WCQL (Waukesha County Quality Listening), a highly directional daytime-only station at 1370 AM. After a failure to generate adequate ratings or revenue, the station's owners, George and Mary Scoufis, experimented with a Contemporary Christian Music format in the early 80's until it was sold to a group of investors. Those investors turned the station into a 24 hour a day station (requiring the change in city of license to Sussex), changed the call letters to WGNW and launched a news-talk format. However the low power prevented the station from ever seriously competing against power houses like WTMJ and WISN. In 1985, the owners ended the news talk format, and entered into a Local Marketing Agreement with Wisconsin Petra Productions who changed the call letters to WKSH, re-branded the station as KS-14 and programmed an adult contemporary Christian music format. In the late 80's the station's programming was taken over by "Life Message" who changed the format to a more conservative mix of teaching and inspirational music. WKSH moved to 1640AM in the late 90s. ABC brought Radio Disney to Milwaukee in December 2002 after stunting with various Disney songs and the sound of birds chirping.[citation needed]
[edit] External links
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