KBWF
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| KBWF | |
| City of license | San Francisco, California |
|---|---|
| Broadcast area | San Francisco/Oakland |
| Branding | 95.7 The Wolf |
| Slogan | The Bay Area's Fresh Country |
| Frequency | 95.7 MHz |
| First air date | 1947 |
| Format | Country |
| Power | 6,900 Watts |
| ERP | 6.9 kW |
| HAAT | 393 meters |
| Class | B |
| Facility ID | 25446 |
| Callsign meaning | Bay Area's WolF |
| Former callsigns | KGSF (1947-19??) KXKX (19??-19??) KEAR-FM (19??-1980) KKHI-FM (1980-1994) KPIX-FM (1994-1997) KOYT(1997) KZQZ (1997-2002) KKDV (2002-2003) KZBR (2003-2006) KMAX-FM (2006-2007) |
| Owner | Entercom Communications |
| Sister stations | KOIT, KDFC |
| Webcast | Listen Live |
| Website | http://www.957thewolf.com |
KBWF is an FM radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area on 95.7 MHz. KBWF airs a country music format branded as "The Wolf".
The station is currently owned and operated by Entercom Communications, and broadcasts from studios at 3rd and Howard in San Francisco, with transmitter on Mount San Bruno.
Contents |
[edit] History
[edit] KKHI
The 95.7 FM frequency debuted in 1947 as KGSF Warner Brothers launched the station in San Francisco. There were several ownership changes and call letter changes, including KXKX, KEAR-FM and eventually KKHI-FM. For many years, the station aired a format consisting of classical music[1]
[edit] 95.7 KPIX-FM
Labor disputes, along with declining advertising support, eventually brought an end to the classical music programming. The station was sold in 1994 to Westinghouse, owners of KPIX-TV, and its format was dramatically changed. The station became KPIX-FM, and flipped to a news/talk format, simulcast with its AM sister station. Hosts included Dr. Laura Schlessinger. During this time, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson murder trial.
[edit] Z95.7
The AM/FM KPIX simulcast ended in July 21, 1997, when Westinghouse, now a part of CBS Radio, sold KPIX-FM to Bonneville International, which changed the call letters to KOYT and later KZQZ and adopted a CHR format as "Z95.7." The slogan was "Today's Hit Music" The format lasted until May 15, 2002, when the station flipped to classic hits as KKDV ("95.7 The Drive"), inspired by the success of its Chicago sister station WDRV. Some songs heard on KZQZ (Z95.7) can now be heard on KMVQ.
[edit] 95.7 Max FM
WDRV's success did not translate to the Bay Area, and a short time later, the station turned to a country music format as KZBR ("95.7 The Bear"). On May 11, 2005, the station adopted a classic hits format, but transitioned into adult hits as "MAX-FM" on April 13, 2006 with the KMAX call sign.[2] KZBR started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April, 2006. The familiar voice of "Station 'owner' J J Maxwell" or “Max” was actor John O'Hurley, perhaps best known for his work on “Seinfeld” as catalog king J. Peterman. “It’s unexpected and a bit irreverent,” said Bonneville's Senior Regional Vice President and General Manager Chuck Tweedle. “And very much in the eclectic spirit of MAX 95.7 FM.” [1]
In January 2007, Bonneville announced that it would be swapping all three of its San Francisco FM stations, including KMAX, plus $1 million cash, to Entercom Communications for three of Entercom's radio stations in Seattle, Washington, plus Entercom's entire radio cluster in Cincinnati, Ohio. [2] Entercom officially took over via LMA on February 26, 2007.
[edit] 95.7 The Wolf
On March 1, 2007, at 7:50 AM, KMAX flipped formats once again, returning to country as "95.7 The Wolf", and began playing 10,000 country songs in a row, commercial-free. The launch of "The Wolf", and most of the initial imaging production was created by Krash Creative Solutions. The launch of "The Wolf" was also simulcast live from the main stage at the Country Radio Seminar in Nashville, TN and heard by hundreds of radio and record executives.
After playing 10,000 country songs in a row. On April 16, 2007, at 5AM the on-air lineup began, starting with "The Y'all Turnative Morning Show" with Gill Alexander, Lebaron Meyers, Marcus Osbourne, Sue Hall and Eddie King
[edit] Airstaff
The current lineup (as of April 2008) is as follows
- Morning Show: Ken & Corey - Ken Anderson, Corey Foley & Eddie King (5am-10am)
- Mid-Days: Nikki Landry (10am-3pm)
- Afternoon Drive: JoJo Kincaid (3pm-7pm)
- Nighttime: Keola (7pm-12am)
- Fri Nights: Live At The Saddle Rack with Keola (8pm-12am)
- Weekenders: Liza Battalones, JD, Lola Montgomery, Pacey, Mike Vincent & Joey Way
- Specialty Shows: FOX All-Access USA with Fitz, The Top 30 Breakdown with Ken & Corey
- Program Director: Scott Mahalick
[edit] Current Station Rating
95.7 The Wolf currently ranks at #14 in the San Francisco market according to the Spring 2008 Phase I ratings release.
| Spring 2007 | Summer 2007 | Fall 2007 | Winter 2008 | Spring 2008 Phase I |
|---|---|---|---|---|
|
(#14) |
(#17) |
(#18) |
(#13) |
(#14) |
According to a preliminary Arbitron report released May 30, 2008
[edit] Logo gallery
 KKHI logo, prior to 1994 |
 KPIX-FM logo, 1994-1997 |
 KZQZ logo, 1997 |
 KZQZ logo, 2001 |
 KKDV "The Drive" - 2002-2003 |
 KZBR "The Bear" - 2003-2005 |
 KMAX "MAX-FM" - 2006-2007 |
 Screen grab of KMAX website, teasing format flip |
[edit] References
- ^ www.bayarearadio.org
- ^ San Francisco/Oakland - 95.7 Max FM - Variety Hits
[edit] External links
- Query the FCC's FM station database for KBWF
- Radio Locator information on KBWF
- Query Arbitron's FM station database for KBWF
- Hear The Launch Of The Wolf
- The Z95.7 MySpace Page
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