WSPA-FM
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| WSPA-FM | |
| City of license | Spartanburg, South Carolina |
|---|---|
| Broadcast area | Upstate South Carolina & Western North Carolina |
| Branding | Magic 98.9 |
| Slogan | "Lite Rock" |
| Frequency | 98.9 FM (MHz) |
| First air date | August 29, 1946 |
| Format | Adult Contemporary |
| ERP | 100,000 Watts |
| Class | C |
| Callsign meaning | SPArtanburg (City of License) Also a nod to former owner SPArtan Radiocasting |
| Owner | Entercom Communications |
| Webcast | Listen Live |
| Website | http://www.magic989online.com/ |
WSPA-FM (98.9 FM, "Magic 98.9"), a soft adult contemporary music radio station serving the Greenville, SC/Spartanburg, SC area. It simulcasts in Asheville, NC at 97.7 MHz. The coverage area for Magic 98.9 covers parts of 4 states (North Carolina, South Carolina, Georgia, and Tennessee) and includes 73 counties stretching from Atlanta, GA to Charlotte, North Carolina. WSPA is owned by Philadelphia based Entercom Communications. The transmitter tower (which is visible as far as 35 miles away) is located atop Hogback Mountain, near Landrum
[edit] History
WSPA-FM signed on the air August 29th, 1946 as the sister station to WSPA AM 950. It was South Carolina's first FM radio station. Also, on August 1st 1960, WSPA-FM became the first station in South Carolina (as well as the Southeast) to broadcast in stereo.
For many years WSPA-FM was a beautiful music station. In the early 90s the station changed to MOR. Later the station evolved into its current format.
As of early 2008, WSPA's playlist largely consists of music from the 1980s, 1990s, and 2000s, as well as current hits. Unlike competitor WMYI, the station plays more recent music, while WMYI's playlist largely consists of hits from the 1970s and 1980s, along with some 60s and current songs. However, WSPA does include some 1970s songs.
[edit] External links
- Magic 98.9 WSPA official website
- Query the FCC's FM station database for WSPA
- Radio Locator information on WSPA
- Query Arbitron's FM station database for WSPA
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