KNRK
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| KNRK | |
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| City of license | Camas, Washington |
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| Broadcast area | Portland Salem, Oregon Vancouver, Washington |
| Branding | 94/7 Alternative Portland |
| Slogan | It's Different Here |
| Frequency | 94.7 (MHz) (Also on HD Radio) |
| First air date | 1995 |
| Format | KNRK: Modern Rock KNRK-HD2: Local/NW bands |
| ERP | 6,300 watts |
| HAAT | 403 meters |
| Class | C2 |
| Facility ID | 51213 |
| Transmitter Coordinates | |
| Callsign meaning | New RocK |
| Former callsigns | KMUZ-FM |
| Owner | Entercom Communications |
| Webcast | Listen Live |
| Website | www.947.fm |
KNRK is a commercial modern rock music radio station in Camas, Washington, broadcasting to the Portland, Oregon area on 94.7 FM. KNRK's studios are located near downtown Portland and its transmitter is located in Portland's west hills.
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[edit] History
Originally, 94.7 (MHz) was KMUZ-FM, broadcasting an Easy Listening music format.
In the late 90's and early 2000's KNRK branded itself as "94-7 NRK".
[edit] Nicholas Berg Controversy
On their morning show of May 12, 2004, DJs Marconi and Andy "Tiny" Aasen played audio recordings of Nick Berg's violent death on the air, while laughing and joking about it. Hundreds of phone calls and e-mails flooded into the station, angry about the segment. At the end of the program, both DJs and several members of their staff were fired and apologized for the incident on the air. Marconi Show producer Nic Miles, who was also fired, later told a local news station that he had attempted to prevent broadcast of the bit but was ignored by Marconi. Miles also claimed that the eight second audio delay was broken that morning, and that he did not have access or the technical knowhow to take the station off the air. Marconi returned to Portland radio on hard rock station 101.1 KUFO in 2005.
Following the incident, KNRK pulled all of its on-air personalities and played non-stop music and commercials, in addition to Loveline in the evenings. Brief messages by station program director Mark Hamilton were played explaining the changes as wanting to reshape the station into what listeners wanted to hear. Listeners were directed to submit an online survey or to call the station with their suggestions.
Soon after KNRK rebranded itself as 947 FM. Some of their well known personalities who were let go prior the the Marconi incident such as Gustov and others who fitted well into the station were brought back. KNRK placed a higher emphases on music with less bantering and more musically oriented conversations from their air staff.
[edit] The Alternative Declaration
As a result of surveys the station sent out shortly after the Marconi incident which lead to KNRK's remodeling, KNRK introduced the Alternative Declaration in 2004, presented as 11 rules for guiding the way the station presented itself on-air.
1) Music: It's about the music.
2) We Listen to You: We will listen to our listeners and treat them with respect.
3) Artist and Title of Every Song: We will tell you the title and artist of every song we play.
4) Support Local Music: We will support local bands' music and shows.
5) Never Talk Over the Songs: We will respect the music and our listeners by never talking over the songs.
6) New Music: We will seek out and support new music.
7) Knowledgeable D.J.s: We are dedicated to constantly learning and living the music we choose for you.
8) Musical Diversity: We believe in diversity and will be open-minded about the music we play.
9) More Than Just Hit Singles: We will play any good song on the album, not just the "hit" single.
10) Surprise You: We will surprise you with the songs you haven't heard in a while.
11) More Songs Less Often: We will play more songs and repeat them less often.
Eventually the changes instituted were adopted at sister radio stations KNDD in Seattle, WA and KWOD in Sacramento, CA.
[edit] References
[edit] External links
- Query the FCC's FM station database for KNRK
- Radio Locator information on KNRK
- Query Arbitron's FM station database for KNRK
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