MTV Russia
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| MTV Russia | |
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| Launched | 26 September 1998 |
| Owned by | Viacom |
| Website | www.mtv.ru |
MTV Russia is a Russian language free-to-air service seen in 22 million households in Moscow, St. Petersburg, Omsk, Voronezh, Novosibirsk and Yekaterinburg, among other cities.
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[edit] History
Through a multi-year licensing agreement with BIZ Enterprises, MTV Russia became the first western television network customised specifically for Russian youth in 1998. In January 2000, MTV Networks International acquired an equity position in MTV Russia. As of 2007, the channel could be viewed in 724 towns all over the former USSR.
Targeting 14 to 34 year olds, the advertiser-supported network features a mixture of music videos from Russian and international artists programmed locally from its Moscow production base. MTV Russia VJs cover the Russian music scene and introduce locally relevant programming. Its main domestic rival is Muz-TV, a music channel based in Moscow.
Since 2005, in the face of rising competition from TNT TV and STS, MTV Russia has moved away from music videos and towards talk shows, the coverage of Moscow nightlife, and pruducing its own TV series.
[edit] Programming
- MTV News Block Daily, MTV News Block Weekly
- Eurovision diary (Seasonal)
- World Chart
- Russian TOP 10
- City File
- Live with Bilan (Seasonal)
- Stars. Here and Now
- Scrubs
- MTV Live
- Naked Show Business
- Ticket to Kiss
- Program Minimum
- Next!
- MTV Cribs
- Club (TV series)
- South park
- Pimp My Ride
- Making The Video
- My Super Sweet 16
- Silent Games
- Music for a Breakfast, Music Forever, Music on Topic of the Day, Music for the Night
etc...
[edit] Official Website
MTV Russia's Web site, www.mtv.ru, launched in February 2002. The website contains information about all of its shows, VJ's, contests, news and much more.
[edit] MTV Russia Music Awards
Since 2004, MTV Russia has presented the inaugural MTV Russian Music Awards which is Russia's first awards show to celebrate and reward both local and international acts in the music and video categories. The Artist of the Year from the show becomes the winner of Best Russian Artist on the MTV Europe Music Awards.
[edit] MTV Russia Movie Awards
In 2006 MTV Russia hosted its very first MTV Russia Movie Awards. The award show had all the glitz and glamour expected from the presegious night as well as giving out awards for local and international films.
Pamela Anderson hosted MTV Russia Movie Awards in 2007.
Paris Hilton will host MTV Russia Movie Awards in 2008.
[edit] See also
[edit] External links
- Official site (Russian)
- MTV RMA
- MTV Russia Movie Awards
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