MTVX
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| Type | Digital cable/Satellite television network (Music) |
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| Country | United States |
| Availability | National |
| Owner | MTV Networks (Viacom) |
| Launch date | 1998 |
| Dissolved | May 1, 2002 |
MTVX was a Viacom-owned American rock music video channel. MTVX was available exclusively on digital cable packages or satellite TV providers, being the first network of the "MTV Networks Digital Suite".
[edit] Format
MTVX had no commercials besides a brief, infrequent promotional spot for sister station MTV 2; and would show rock music videos constantly. The channel aired contemporary videos and older videos that were no longer shown on MTV. Likewise, MTVX was not limited to just one genre of rock music videos. The channel aired a variety of genres, including punk, metal, and grunge.
[edit] Closure
MTVX was closed on May 1, 2002, and replaced by MTV Jams, a hip-hop music video channel. The replacement of MTVX with MTV Jams was decried by rock music fans.[citation needed] MTV's explanation, based upon ratings and Billboard chart information, was that more of the American population would prefer to see hip-hop and R&B music videos, rather than the alternative and hard rock videos that MTVX had been created to play.[1]
[edit] References
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