Hold On (Korn song)
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| “Hold On” | |||||
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| Single by Korn from the album Untitled album |
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| Released | October 8, 2007 November 5, 2007 Promo only |
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| Format | CD5" | ||||
| Genre | Alternative metal | ||||
| Length | 3:05 | ||||
| Label | EMI/Virgin | ||||
| Producer | Atticus Ross, The Matrix | ||||
| Korn singles chronology | |||||
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"Hold On" is a song written and recorded by American rock band Korn, The Matrix, and Atticus Ross for Korn's untitled eighth studio album. It was released to U.S. radio stations as the album's second single in October 2007, chosen over "Bitch We Got a Problem" and "Innocent Bystander" by MySpace users.[1]
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[edit] Music and structure
Munky describes the song as "the closest thing to an original Korn song" on the untitled album, possibly due to its rhythm. It is one of the four songs on the untitled album to feature Brooks Wackerman of Bad Religion on drums.[2]
[edit] Concept
The message in "Hold On" stems from Jonathan Davis' near-fatal blood disorder in 2006,[3] and is dubbed by Davis as a "song of empowerment".
[edit] Chart performance
Like previous songs such as "Everything I've Known", "Alone I Break", and "Politics", only a promotional single was released in the U.S., to mainstream rock stations on October 8, 2007 and modern rock stations on November 5, 2007. The song still managed to peak in the top ten of Billboard's Hot Mainstream Rock Tracks, registering a peak of number 9 for the issue date of February 16, 2008.[4]
| Chart (2008) | Peak position |
|---|---|
| U.S. Billboard Hot Modern Rock Tracks | 35 |
| U.S. Billboard Hot Mainstream Rock Tracks | 9 |
[edit] Music video
The music video for "Hold On" features the band in a rodeo setting and with Munky and Jonathan Davis trying to "hold on" to their bulls in order to win a bullriding contest. The video is dedicated to late bullrider Lane Frost, who died on July 30, 1989 as a result of injuries sustained after dismounting his bull.
[edit] Viral campaign
To promote the release of the video, several viral videos and an accompanying website were produced advertising "Ballsville Beef Parts", which featured the residents of Ballsville and the members of Korn playing various bullriders. One of these videos is a fake news interview with Davis, in character as J.D. Kornuto.
[edit] Appearances in media
"Hold On" is featured in a commercial for the 2008 Ford Focus. This commercial was first broadcast during Game 4 of the 2007 World Series between the Colorado Rockies and Boston Red Sox on October 28, 2007.[5]
[edit] Notes
- ^ KoRn Wants Fans To Pick The Next Single. Kornspace (2007-08-10). Retrieved on 2007-12-01.
- ^ Untitled album booklet
- ^ Munky Talks Influences On Sirius's Hard Attack. Kornspace (2007-09-22). Retrieved on 2007-11-06.
- ^ Hot Mainstream Rock Tracks. Billboard. Retrieved on 2008-03-11.
- ^ Ford Focus 2008 commercial plays KoRn's "Hold On". Kornspace. Retrieved on 2007-10-30.
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