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WMBF-TV channel 32 in Myrtle Beach, South Carolina will be a television station slated to be the area's new NBC affiliate. The station will be owned by Raycom Media, who is the current owner of the two NBC affiliates that are currently shown on cable in the market, WIS-TV of Columbia and WECT-TV of Wilmington, North Carolina.
The station will broadcast from a transmitter near Socastee at 5000kw; however, the pattern will be slightly directional in order to protect the digital signal of WRLK-TV (analog channel 35, digital channel 32) in Columbia and the analog signal of WJPM-TV channel 33 in Florence. This will leave Florence just outside the fringe area, but it will still be available in that city on cable. It is not known if it will serve the northern and western parts of the market, such as Lumberton and Bennettsville.
When WMBF signs on, the Myrtle Beach-Florence area will have its own NBC affiliate for the first time ever.
Raycom started construction late 2007, and hopes to launch the station on August 8, 2008, the day of the opening ceremonies of the 2008 Summer Olympics, which NBC has the broadcast rights to show in the United States. WECT and WIS, which have served as de facto affiliates in the Myrtle Beach/Florence market, will be dropped from cable systems due to FCC rules.
WMBF will sign on without an analog signal. There are already several TV stations in the United States that air only in digital, including KPXJ in Shreveport, Louisiana and KVMD in southern California.
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Raycom Media |
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| Corporate Staff |
Paul McTear (President & CEO) · Wayne Daugherty · Marty Edelman · Leon Long · Jeff Rosser · Anne Adkins · Clyde Baucom · Rebecca Bryan · David Folsom · Mary Carloe McDonnell · Billy McDowell · Susana Schuler · Melissa Thurber
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| Annual Revenue: Unknown at this time. · Employees: 4,200 · Stock Symbol: None, privately held. · Website: www.raycommedia.com |
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