WBPT

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WBPT (106.9 FM, "106.9 the Eagle") is a classic hits music-formatted radio station licensed to Homewood, Alabama, that serves the Birmingham and central Alabama area. Since October 2005, it has used the branding "106.9 the Eagle". The station is owned by Cox Radio, along with six other stations in the cluster. Its transmitter is located atop Red Mountain in Birmingham.

[edit] History

The 106.9 frequency has been the home of several formats and callsigns throughout its history. It began in the 1950s as WBRC-FM and was co-owned with WBRC-TV Channel 6 and WBRC-AM (960, now WERC). Throughout the 1960s, the FM station simulcasted the AM station, a typical practice for its day. In 1972, both the AM and FM radio stations were sold by Taft Broadcasting to Mooney Broadcasting; as a result, the callsigns of the radio stations were changed to WERC-AM and FM, respectively. The AM station dropped “middle of the road” music (a precursor to today’s adult contemporary format) in favor of Top 40. The FM station repeated the AM station’s daytime programming, while at night it featured separate album-oriented rock shows.

In 1977, the broadcast facilities of WERC-FM were upgraded, and the callsign was changed to WKXX. In August of that year, WKXX became the first-ever Top 40 station on the FM dial in Birmingham, with the branding Kicks 106. Within two years, Kicks 106 had become the top-rated radio station in Birmingham, dethroning the longstanding ratings leader, WSGN-AM, "the Big 610" (now WAGG). The success of Kicks 106 eventually forced both WSGN and WKXX's own AM sister station, branded "96-ERC", to abandon their Top 40 formats.

Throughout the late 1970s and early 1980s, WKXX was the dominant FM Top 40 station in Birmingham.^{[citation needed]} As late as 1983, Kicks 106 held the top spot in ratings among Birmingham stations.^{[citation needed]} This success continued until 1985, when WAPI-FM (branded "I-95") became the second station in the market to employ the format. By 1987, Kicks 106 modified its format, playing a hybrid of Top 40 and urban crossover music, positioning itself somewhat between I-95 and urban station WENN. Initially, the altered format was successful. However, in 1989, the station returned to a straight Top 40 format, with a new branding, X-106. The X-106 format and nickname were not well-received, however, and in 1990, the station changed its on-air name to "The Power Cow, Kicks 106", returning to the Top 40/urban hybrid.

In June 1991, WKXX finally abandoned its Top 40 format and became “Real Country 106.9”, WBMH. Some six months later, the callsign was changed to WIKX and the Kicks 106 name reappeared (in fact, many of the old Top 40-era Kicks jingles were used), but the station retained its country format.

In October 1992, 106.9 took on its sixth callsign, becoming WODL "Oldies 106.9". The station continued in this format until October 2001, when the oldies format moved from 106.9 to 97.3, which was (and still is) co-owned by Cox Radio. At this time, WBPT debuted on 106.9, calling itself "106-9 the Point", playing an all-1980s music format. The Point was never a very successful station, and in October 2005 the strictly 1980s format was dropped in favor of a broader rotation of classic hits and the station’s current branding, 106-9 the Eagle. The station plays hits of the 1970s through the 1990s from artists such as Phil Collins, Styx, Boston, the Doobie Brothers, Fleetwood Mac and Red Hot Chili Peppers.

[edit] External links

WKXX (Kicks 106) Acheived it's highest ratings in the summer of '87 (Source:ARB)Catfish Jim Prewitt as Program Director/Morning Host lead WKXX to #1 ratings in Teens, 18-34 and 25-54 12+: 12.6

• 106-9 the Eagle WBPT official website
• Query the FCC's FM station database for WBPT
• Radio Locator information on WBPT
• Query Arbitron's FM station database for WBPT