WPLR

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WPLR
City of license New Haven, Connecticut
Broadcast area New Haven, Connecticut
Branding 99.1 PLR
Frequency 99.1 MHz
Format Rock
ERP 15,000 watts
HAAT 276 meters
Class B
Facility ID 46968
Owner Cox Radio
Webcast Listen Live
Website www.wplr.com

WPLR (also known as 99.1 PLR or 'Connecticut's #1 Rock Station') based out of New Haven, Connecticut; is a rock station owned by Cox Radio.

The station, which started as WNHC-FM, has a long history as a pioneer in the album oriented rock format which it has closely identified with since the format's inception in the early 1970's. While other stations have changed their formats wildly, WPLR has remained fairly constant.

WPLR, as have other heritage rock stations, plays far fewer songs than in their formative years. Long gone are the days when DJ's selected their own music and local programmers shaped the programming. The station now plays approximately 300 songs selected primarily by focus groups.

The physical location of the station has changed, as the studios are now co-located with other radio stations in suburban Milford, Connecticut. Previously, the studios were located in Hamden and prior to that the offices and studios were on Chapel Street in New Haven, and other New Haven locations.

The station plays a classic rock playlist but occasionally features newer songs. They also have a weekday morning talk show called Chaz & AJ in the Morning from 5:30-10:00 A.M. Mid-days is hosted by Pam Landry from 10 A.M. to 3 P.M., with noon-1:00 being "Landry's Luncheonette," (request hour), afternoon drive is hosted by "Your Ol' Buddy Lappy" Mike Lapitino from 3 P.M. to 7 P.M., nights are hosted by Mike Prodoti from 7 P.M. to 12 Midnight and overnights are hosted by Jesse from 12 midnight-5:30 A.M. Jesse also stays and helps with parts of the Chaz & AJ show. On Fridays at 5:20 is the "Wig Out" in which the host, the Wig Master, gives his points of view on current events. It traditionally ends with the Wig Master saying "You gotta gotta gotta gotta gotta...(etc.) wig out!" [1]

PLR is a traditional ratings powerhouse in southern Connecticut, but format changes at some Hartford stations have given it more of a statewide audience. The station is closely aligned with concert promoter Jim Koplik and events at Toad's Place nightclub.

Famous WPLR alumni include the late Stoneman, Marcia Simon, The Lich, Eddie Haskell, Brian Smith, Gordon Weingarth and many others.

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