Nestlé Pure Life

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Nestlé Pure Life is produced by Nestlé Waters North America since 2002. Prior to that it was known as Aberfoyle Springs and had been produced by the Aberfoyle Springs company since 1993. Nestlé Pure Life water is sold in Canada and the United States.

After purchasing the Aberfoyle Springs brand and facilities in 2000, Nestlé changed the name first, in 2002, to "Nestlé Pure Life Aberfoyle," and then to "Nestlé Pure Life Natural Spring Water". Nestle also bottles the Montclair brand in its facilities.

Nestle's Aberfoyle Springs plant currently bottles two different waters: the on-site Aberfoyle spring water, and spring water tankered in from Cedar Valley Spring in Erin, Ontario. In addition, spring water is botted on-site in Hope, British Columbia. In the United States, Nestlé Pure Life is a purified (filtered) water.

Nestle Waters is currently Canada's largest water bottling company, by volume, with 2 bottling facilities. The largest of the two bottling facilities is located in Aberfoyle, Ontario with the second facility located in Hope, British Columbia and warehouses located in Chilliwack, British Columbia, Hamilton, Ontario and Laval, Quebec. Nestle Waters bottles water in 330ml, 500ml, 591ml, 710ml, 1.0L, 1.5L and 3.0L formats with pack sizes ranging from 6 to 35 bottles per pack.

Nestle Waters successfully launched its "SPLASH" product in 2005. SPLASH is fruit-flavored water. The current fruit flavors bottled are lemon, orange, strawberry, raspberry, kiwi-strawberry, and tropical fruit. In 2007, they launched the "REFRESHERS" line of waters enhanced with real tea. Green Tea Refreshers come in original, mandarin orange and raspberry cassis flavors, and White Tea Refreshers are available in Peach Mango and Blueberry Pomegranate. All flavors are sold in a 500ml bottle format in 6-pack (single flavors), 24-pack cases or a 35 bottle "Rainbow Pack" case.

Nestlé Waters Pure Life brand also sponsors Go Play!,a rewards program that helps accredited U.S. schools with children grades K-8 earn points that can be redeemed toward fitness and sports gear, or transportation cost assistance toward hands-on educational field trips, just for collecting labels from bottles of Nestlé Pure Life bottled water products. Go Play! encourages healthy play and healthy hydration for kids. The program's mission is to support learning through activity by getting kids off the couch and getting them to play. Schools can register until March 31, 2008. To register or get more details, visit www.goplaylabels.com.

Nestle Waters also imports and sells four of its European Brands: Perrier, San Pellegrino, Vittel and Acqua Panna. All brands are available in stores throughout Canada.

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