Scorched Peanut Bar
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The Scorched Peanut Bar was an Australian candy bar that contained peanuts baked in toffee and covered in chocolate. It was manufactured by Mastercraft originally, then by Nestle who discontinued it[1].
The product was promoted as "the Hard Bar" and was advertised using sexually suggestive & masculine imagery. One example of this suggestive advertising is a 1980's television commercial involving a rugged looking lumberjack felling and then straddling a tree and unsheathing a Scorched Peanut Bar on his thigh. The Scorched Peanut Bar was then dutifully eaten by his attractive blonde female companion.
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