Diadora

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Diadora

Type	Private
Founded	1948
Headquarters	Giavera del Montello
Key people	Marcello Danieli
Industry	Sportswear and Sports Goods
Products	Footwear Sportswear Accessories
Revenue	Unknown
Website	www.diadora.com

Diadora is a football, tennis, running, cycling, rugby and athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong.

1 History
2 Referee kit
3 Teams sponsored by Diadora
4 Individuals sponsored by Diadora
5 Trivia
6 External links

[edit] History

Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.

Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots. During the fifties, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

During the economic boom of the sixties, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.

Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the seventies came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas, Martin Mulligan, and the legendary Björn Borg.

The mid-seventies also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in football (soccer).

On June 30, 1998, Invicta, an outdoor athletics equipment company was acquired by Diadora.

In 2008 Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that owns the trademark "DIADORA" in China, Hong Kong and Macau and will manufacture, design, promote, distribute and sell products bearing the "DIADORA" in those countries.^[1]

[edit] Referee kit

Diadora supply referees kits in the Italian Serie A, Serie B, Scottish Premier League, Divisions One, Two and Three and all lower levels of football throughout Scotland and the Romanian Liga I, Liga II.