WSGA (FM)

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WSGA
City of license Hinesville/Savannah
Branding 92-3 the Point
Slogan "The Best of the 80's and More!"
Frequency 92.3 (MHz)
Format 1980s/1990s hits
ERP 50,000 Watts
Class C2
Callsign meaning Savannah GeorgiA
Owner TAMA Radio Group
Website Under Development

WSGA-FM (92.3 FM), known as "92-3 the Point", is a 1980s/1990s hit radio station targeted towards Savannah, Georgia. It is owned by TAMA Radio Group. The call sign and format were on the weaker sister station WTHG, which flipped to a classic rock format in late April, 2006. On March 31, 2008, 92.3 flipped from "Freedom 92-3" to its current format, which borrows from the successful "Point" stations owned by Cox Radio in Jacksonville, Houston, and Tampa

WSGA is unique because it was the first station in the Savannah market to flip to the expanding variety-hits format. Within a couple of months, competitor "Oldies 98.3" was changed to a variety-hits format as "98.3 Jack FM". WGCO has a much better signal towards Savannah, so there had been little enthusiasm for WSGA. On March 16, 2007, WGCO reverted back to its previous incarnation as "Oldies 98.3" (like WCBS-FM did that same year). On September 24, 2007, WGCO again changed formats to a mostly 70's song mix as "BIG 98".

In March 2006, FM station 104.7 changed its calls to WTHG and its format to classic rock as 104.7 The Hawk, with the WSGA calls moving to the 92.3 frequency. This meant a move of the current format to 92.3, with 92.3's current smooth jazz format moving to "100.1, WSSJ-FM". FM 100.1 was formerly a Statesboro Hot Adult Contemporary station known as "FM 100, WMCD".

[edit] History

The station originally signed on in 1982 as a 3kW class A station on 92.1 with the call sign WBLU (known as Blu 92). In late 1988 the station became urban as WSKQ Q-92.1. The station upgraded to 50kW and moved to 92.3 in 1991. After the power upgrade, the station was sold and renamed Power 92. The station became Hot AC as WSKX-FM (Xtra 92.3) in the mid 1990's.

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