KBME (AM)

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KBME (AM)
Image:Kbmeam.gif
City of license Houston, Texas
Broadcast area Greater Houston
Branding 790 The Sports Animal
Frequency 790 kHz
First air date 1944
Format Sports Talk
Power 5,000 watts
Class B
Facility ID 23082
Transmitter Coordinates 29° 54' 54.00" N
95 ° 27' 42.00" W
Callsign meaning Best Music Ever made (was a music station).
Former callsigns KBME 1998-04-24
KKBQ 1982-08-13
KULF 1970s
KTHT 1944
Affiliations Houston Cougars
Texas A&M Aggies (NCAA)
Houston Dynamo (MLS)
Owner Clear Channel
(AMFM Texas Licenses, LP)
Sister stations KHMX, KKRW, KLOL, KLVI, KODA, KPRC (AM), KTBZ, KTRH
Website 790thesportsanimal.com

KBME (branded as 790 The Sports Animal) AM is a sports-talk radio station in the Houston, Texas metropolitan area. It is currently owned by Clear Channel Communications.

[edit] History

The station first went on the air as KTHT in 1944. During the 1960s, KTHT was known as "Demand Radio 79", playing pop music. In the early 1970s, it became adult contemporary KULF, then in the early 1980s relaunched as the top 40 station KKBQ (79Q). KKBQ was among the first stations in the city to broadcast in AM stereo.

AM 79Q and KKBQ-FM (93Q) simulcast until the late 1980s. At that point, the AM station became adult standards 790 KBME (for "Best Music Ever"). In 2004, the station flipped to an all sports station, as "790 ESPN Radio, the Sports Animal." In October 2006, ESPN, which wanted to begin affiliating with FM stations in some markets, signed an affiliation deal with KFNC, 97.5FM, owned by Cumulus Media. The new affiliation began in January 2007. At that point, Clear Channel dropped the ESPN name and all its network programming; today, the lineup is a mix of local shows and programs from Fox Sports Radio.

Play-by-play coverage includes Houston Cougars football and basketball, some Texas A&M Aggies sporting events, some games from the Westwood One and ESPN Radio networks, and the Houston Dynamo of Major League Soccer. In addition, many Houston Astros spring training games from Florida are aired on KBME instead of on the flagship station, sister KTRH.

Regular programming includes The Men's Room with Brad Davies, Craig Roberts, and Maggie, "Monsters of the Mid-Day" with Ted DeLuca and John Lopez, "The Drive Home" with Charlie Palillo and David Dalati, and The Doug Pike Show (Weekends). KBME is an affiliate of FOX Sports Radio.

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