Formula One sponsorship liveries

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Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.

The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red colour of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing colour of Italy.

At historical events, cars are allowed to use the livery which was used when the car was actively competing.^[1]

At certain events where tobacco sponsorships are prohibited, teams may use an alternate non-tobacco livery.

Contents 1 BMW Sauber 2 British American Racing 3 Ferrari 4 Force India 5 Honda 6 Jaguar 7 Jordan 8 Lotus 9 McLaren 10 Midland 11 Minardi 12 Prost 13 Red Bull 14 Renault 15 Spyker 16 Stewart 17 Super Aguri 18 Toro Rosso 19 Toyota 20 Tyrrell 21 Williams 22 Notes and References

[edit] BMW Sauber

After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006. Although the cars have many sponsorship logos on them, the main pattern is based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
2006–	White	Blue, red	Petronas, Intel	Credit Suisse, Syntium

[edit] British American Racing

British American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1999	Blue, Red	None	555, Lucky Strike (both British American Tobacco)	None	555 logo changed, Lucky Strike logo blocked out
2000–2005	White	Red, Black	Lucky Strike (British American Tobacco)	Honda, Intercond, Tiscali, 555	Lucky Strike logo blocked out, "Luckies" changed to "Lookies"

[edit] Ferrari

In keeping with their Italian roots, Ferrari has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for two races in 1964 when Enzo Ferrari let his cars enter by NART in American blue and white colours to protest against Italian racing authorities. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1968–	Red	White or black	Marlboro, Vodafone (2002–2006)	Shell, FIAT, Etihad (2008-), Alice (2006-)	Marlboro logo removed completely or replaced with white space (up to 2004), Marlboro logo changed to "bar code"

With the exception of the 1964 United States Grand Prix, Ferrari has always raced in the Italian national racing colour of rosso corsa. This is Lorenzo Bandini driving the Ferrari 312 at the 1966 German Grand Prix.	Niki Lauda driving the Ferrari 312T at the 1976 German Grand Prix. By this time, the Ferrari livery included the logos of team suppliers such as Goodyear and Agip.	Alain Prost driving the Ferrari F1 642 at the 1991 Monaco Grand Prix, with a largely unchanged livery from 1976.	By 1995, the team had received primary sponsorship from Marlboro. This is Jean Alesi driving the Ferrari 412T2 at that year's Canadian Grand Prix.
Michael Schumacher driving the Ferrari 248 F1 at the 2006 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the Marlboro "barcode".	The team's current livery is displayed by Kimi Räikkönen, who is pictured driving the Ferrari F2008 at the 2008 Spanish Grand Prix.

[edit] Force India

Force India is the fourth different edition of the former Jordan in as many years.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
2008	Burgundy	White	Kingfisher Airlines	ICICI

[edit] Honda

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.

For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
2006	White	Red	Lucky Strike (British American Tobacco)	Intercond	Lucky Strike logo changed to "Racing Revolution", "Look Left", and "Look Right"
2007	Earth	Black	myearthdream.com (Honda)	None	None
2008	White	Earth	Earth Dreams (Honda)	None	None

A 1965 Honda RA272 in the racing colors of Japan.

Upon its return to F1 in 2006, Honda continued with virtually be same livery as had been used by the British American Racing team in preceding years. This is Rubens Barrichello at driving the Honda RA106 at the 2006 Canadian Grand Prix.

The 2007 Honda RA107 in its distinctive Earth livery, being driven by Rubens Barrichello at Malaysia.

The earth-themed livery was revised for 2008, as shown by Jenson Button at the 2008 Malaysian Grand Prix.

[edit] Jaguar

Jaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)	Non-Alcohol Livery Changes
2000–2004	Green	White	HSBC	Beck's	Beck's was replaced by "BEST'S"

[edit] Jordan

Jordan Grand Prix competed in Formula One from 1991-2005. During 1997-2005, they were known for their distinctive bright yellow livery.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1991	Green		7-Up	FujiFilm
1992-1993	Blue	White, Red	Sasol	Barclay	None
1994	Blue	Silver, White	Sasol	Arisco	None
1995	Aqua Green	Red, White, Blue	Peugeot	Beta	None
1996	Gold	None	Benson & Hedges	None	Benson & Hedges logo changed to "Bitten Hisses"
1997-2005	Yellow	Black	Benson & Hedges (up to 2003), Jordan (2004), Sobranie (2005)	Deutsche Post (2002)	Benson & Hedges logo changed to "Bitten Hisses" or driver nicknames (1997), "Buzzing Hornets" (1998 to 2000), "Bitten Heroes" (2001),and "Be On Edge" (2002 to 2003)

Michael Schumacher driving the Jordan 191 at the 1991 Belgian Grand Prix, with primary sponsorship from 7 Up.

Giancarlo Fisichella driving the Jordan EJ12 at the 2002 United States Grand Prix.

Ralph Firman's Jordan EJ13 shows the non-tobacco "Be On Edge" livery at the 2003 French Grand Prix.

[edit] Lotus

Lotus was the first team to abandon the national colour system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the most well known liveries to this day.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
1968–1971	Red and white	Gold	Gold Leaf (Imperial Tobacco)
1972–1978	Black	Gold	John Player Special (Imperial Tobacco)	Olympus (1978)
1979	British racing green	Red, white and blue	Martini	Tissot
1980	Dark blue	Red and white	Essex	Tissot
1981–1986	Black	Gold	John Player Special (Imperial Tobacco)	Essex, Tissot, Courage (1981); Olympus (1985); DeLonghi (1986)
1987–1990	Yellow	Blue	Camel	DeLonghi (1987); Epson (1989)
1991–1992	Green	White (1991); Yellow (1992)	BP	Hitachi, Tamiya
1993–1994	Green, white and red	Black and yellow	Castrol	Hitachi, Tamiya

Prior to commerical sponsorship, Lotus cars ran in a livery of British racing green. This is a Lotus 33 being demonstrated at the 2006 Goodwood Festival of Speed.	Lotus pioneered sponsorship in F1 through its deal with Imperial Tobacco, which resulted in the cars racing with a "Gold Leaf" livery. This is Graham Hill driving a Lotus 49B at the 1969 German Grand Prix.	A Lotus 77 in the famous John Player Special colours.	Lotus briefly parted ways with JPS in the early 1980s, as is evidenced by this Lotus 88 originally from 1981.
However, the partnership was soon renewed, although the JPS logo had to be replaced with a non-tobacco livery on Ayrton Senna's Lotus 98T at the 1986 British Grand Prix.	Lotus were sponsored by Camel in the period 1987-1990.	For its final year in F1, Lotus had to rely on a multitude of small sponsors. This is Johnny Herbert driving the Lotus 109 at the 1994 British Grand Prix.

[edit] McLaren

McLaren had the longest sponsorship deal in F1 history with Marlboro, whose red-and-white pattern appeared on the team's cars for 23 straight years.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1974–1996	Red and white		Marlboro (Altria Group)	TAG Group	None
1997–2005	Silver	Black	West (Imperial Tobacco)	Mercedes-Benz	"West" replaced with drivers' first names
2006	Silver	Red	Emirates Airline	Mercedes-Benz, Johnnie Walker (Diageo plc)	None
2007-2008	Silver	Red	Vodafone	Mercedes-Benz, Johnnie Walker (Diageo plc), Aigo, Banco Santander	None

The original McLaren livery was orange. Team founder Bruce McLaren is pictured driving the McLaren M7C at the 1969 German Grand Prix.	The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend.	Marlboro colours first appeared on a McLaren in the 1974 season. This is Emerson Fittipaldi driving the McLaren M23 at the 1974 British Grand Prix.	The McLaren-Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
From 1997 to July 2005, McLaren switched to West. This is Mika Häkkinen driving the McLaren MP4-15 at the 2000 United States Grand Prix.	At races where tobacco advertising was not allowed, the "West" logos were substituted for the driver's name in identical font. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix.	McLaren's main sponsor in 2006 was Johnnie Walker, as evidenced by Juan Pablo Montoya's McLaren MP4-21 at the 2006 United States Grand Prix. From this year onwards, the team has also used a highly-reflective version of its silver livery.	From 2007 onwards, McLaren's title sponsor has been Vodafone. This is Fernando Alonso at the 2007 British Grand Prix.

[edit] Midland

Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first, and so far only, F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)

Year	Main colour	Additional colours	Livery sponsor	Additional major sponsors
2006	Grey	White, Red	Midland	Rhino's, Mingya
2006 (after Spyker takeover)	Orange	Silver	Spyker, Rhino's	Mingya

Tiago Monteiro driving the Midland M16 at Silverstone.

Monteiro driving the Spyker MF1 M16 at the 2006 Japanese Grand Prix. Note the livery change after the Spyker takeover.

[edit] Minardi

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
2002	Black	None	Go KL (Kuala Lumpur), European Aviation	None
2003-2004	Black	White	Trust (2003), Wilux (2004)	OzJet (2004)
2005	Black	White	OzJet	co2neutraal.tv, Lost Boys

Minardi raced variations on this original black-and-gold livery in the period 1985-1992. This is a Minardi M185 being raced at Brands Hatch in 2005.	The absorption of the Scuderia Italia into Minardi for 1994 resulted in sponsorship from many Italian comapanies. This is Pierluigi Martini driving the Minardi M194 at the 1994 British Grand Prix.	Mark Webber's Minardi PS02 features "Go KL" branding at the 2002 French Grand Prix due to the identity of his team-mate, Alex Yoong.	At the 2004 British Grand Prix, the Minardi PS04Bs of Zsolt Baumgartner (pictured) and Gianmaria Bruni ran without sponsorship as a tribute to Team Principal John Walton, who had died the previous week.
Christijan Albers driving the Minardi PS05 at the 2005 Canadian Grand Prix. OzJet is an aviation company owned by the CEO of Minardi from 2001 to 2005, Paul Stoddart.

[edit] Prost

Prost competed in Formula One for five seasons, all the time with basically the same livery even if the sponsors changed.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1997-2000	Blue	Black	Gauloises, Playstation 2, Yahoo (2000)	Société Bic	Gauloises changed to "bar code"
2001	Blue	Black	Prost Grand Prix, Acer	Dark Dog	N/a

During its existence, the Prost team maintained a traditional French blue livery. This is Olivier Panis driving the Prost AP01 at the 1998 Canadian Grand Prix.

After a disasterous 2000 season, many of Prost's sponsors withdrew their support. As a result, the team had to put its team logo on the sidepods for 2001, as it lacked a title sponsor.

[edit] Red Bull

Red Bull Racing are of course sponsored by Red Bull and various others.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
2005-	Blue	Red, Yellow, Silver (2005-2006)	Red Bull	Red Bull Hangar-7 (2005-2006), Metro International (2007), Leica (2008)

[edit] Renault

Renault entered Formula One in 1977 and withdrew as a team after the 1985 season. Renault returned to Formula One in 2002 by buying the Benetton team. Renault had a contract with Mild Seven from 2002 to 2006, and now has a title contract with ING Group.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)	Non-tobacco livery changes
1977-1985	Yellow	Black, White	Elf Aquitaine	None
2002-2006	Blue	Yellow	Mild Seven	Chronotech, Elf Aquitaine, Telefónica (2004-2006)	"Mild Seven" was removed completely (2002), replaced with "Blue World" (2003) replaced with drivers full name (2004), changed to "Team Spirit" or concept art (2005 to 2006)
2007-	Yellow	White	ING Group	Chronotech

Renault's first F1 car, the RS01, raced with a predominantly yellow colour scheme which was largely unchanged until the team's withdrawal from the sport at the end of 1985.

Renault's return in 2002 saw the yellow combined with the light blue of Mild Seven. This is Jarno Trulli driving the Renault R24 at the 2004 United States Grand Prix.

Renault's employment of Fernando Alonso (shown driving the Renault R25 at the 2005 British Grand Prix) also saw Telefónica become a major sponsor of the team.

For 2007, Renault switched from Mild Seven to ING. This is Giancarlo Fisichella driving the Renault R27 at the 2007 British Grand Prix.

[edit] Spyker

Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
2007	Orange	Black	Etihad, Aldar Abu Dhabi	Superfund Group, Medion

[edit] Stewart

Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to signify its Scottish nationality.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
1997 to 1999	White	Blue, Yellow-Green	Ford, HSBC (1999)	Texaco, Lear

[edit] Super Aguri

Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato.For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
2006	White	Red	None	Samantha Kingz, Honda
2007	Red	White	S.S. United, then Four Leaf	Samantha Kingz, Honda
2008	Red	White, Black	Samantha Kingz	Honda

[edit] Toro Rosso

Toro Rosso is the sister team of Red Bull Racing.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
2006-	Dark Blue	Red, Gold	Red Bull	None

[edit] Toyota

Since its founding in 2002, Panasonic Toyota Racing have used the same livery.

Year	Main colour(s)	Additional colour(s)	Main sponsor(s)	Additional major sponsor(s)
2002-	White	Red	Panasonic	Denso

[edit] Tyrrell

Tyrrell Racing competed in Formula One from 1970-1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
1970-1976	Blue		Elf
1977-1978	Blue and white		Elf	First National City Bank

The Tyrrell P34 six-wheeler, driven by Jody Scheckter at the 1976 German Grand Prix, in blue Elf livery.

Stefan Bellof driving the Tyrrell 012 at the 1984 United States Grand Prix with a DeLonghi livery. When Bellof and Martin Brundle were Tyrrell team-mates in 1984 and 1985, their cars had different liveries.

Tyrrell had PIAA sponsorship in 1997 and 1998. This is Toranosuke Takagi driving the Tyrrell 026 at the 1998 Spanish Grand Prix.

[edit] Williams

Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed (for the right price, of course), which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.

Year	Main colour(s)	Additional colour(s)	Livery sponsor(s)	Additional major sponsor(s)
1978–1979	White	Green and Black	Saudia, TAG	Denim
1980-1983	White	Black	Saudia	Denim, Leyland (1981), TAG (1982-1983)
1984	White	Yellow	Denim	ICI
1985-1989	Yellow and White	Blue	Canon	ICI
1990-1992	Blue and Yellow	White	Canon	Elf
1993	Yellow and White	Blue	Canon, Camel (R. J. Reynolds Tobacco Company)	Elf
1994-1997	Blue	White	Rothmans	Elf
1998	Red	White	Winfield
1999	Red and White	Blue	Winfield	Castrol
2000-2005	Blue and White		Compaq (2000-02), HP (2003-05)	Castrol (2000), Allianz (2001-05), BMW
2006	Deep Blue	White	Allianz	RBS, Tata
2007	Blue and White		Lenovo, AT&T	RBS
2008	Dark Blue	White	Hamleys, RBS	AT&T

Williams was sponsored primarily by Saudi Arabian Airlines from 1978 to 1984. This is a Williams FW07C being driven in 2007.

Williams switched to Canon sponsorship in 1985 and retained it until 1993. This is Keke Rosberg driving the Williams FW10 at the 1985 German Grand Prix.

The team switched to Rothmans backing in 1994, which it kept until the end of 1997. This is Jacques Villeneuve driving the Williams FW18 at the 1996 Canadian Grand Prix.

Since 2006, the team's liveries have been based on a dark blue-and-white theme. This is Nico Rosberg driving the Williams FW28 at the 2006 Canadian Grand Prix.

[edit] Notes and References