Mild Seven
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Mild Seven (マイルドセブン) is a brand of cigarettes produced by Japan Tobacco. The brand is the third largest[citation needed] cigarette brand in the world. Mild Seven is a premium brand[citation needed] and distributed in over 40[citation needed] countries.
Created in Japan as a variant of the popular Seven Stars brand, Mild Seven has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China.
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[edit] Formula One sponsorship
Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season[citation needed], but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season [1].
[edit] Mild Seven varieties
[edit] Current lineup
| Name | Price | Quantity | Released | Tar | Nicotine | Sold area |
|---|---|---|---|---|---|---|
| Mild Seven | ¥ 300 | 20 | June 1, 1977 | 10 | 0.8 | All Japan |
| Mild Seven Box | ¥ 300 | 20 | October 1, 1993 | 10 | 0.8 | All Japan |
| Mild Seven FK | ¥ 300 | 20 | May 1, 1988 | 10 | 0.8 | All Japan |
| Mild Seven Special Light Box | ¥ 300 | 20 | July 1, 1990 | 9 | 0.7 | All Japan |
| Mild Seven Light | ¥ 300 | 20 | July 1, 1985 | 8 | 0.7 | All Japan |
| Mild Seven Light Box | ¥ 300 | 20 | October 3, 1994 | 8 | 0.7 | All Japan |
| Mild Seven Light King Size Hard Pack | ? | 20 | ? | ? | ? |
All Japan |
| Mild Seven Super Light | ¥ 300 | 20 | July 1, 1989 | 6 | 0.5 | All Japan |
| Mild Seven Super Light Box | ¥ 300 | 20 | June 2, 1994 | 6 | 0.5 | All Japan |
| Mild Seven Super Light 100's Box | ¥ 300 | 20 | December 1, 2006 | 6 | 0.5 | All Japan |
| Mild Seven Extra Light | ¥ 300 | 20 | August 3, 1998 | 3 | 0.3 | All Japan |
| Mild Seven Extra Light Box | ¥ 300 | 20 | June 2, 1995 | 3 | 0.3 | All Japan |
| Mild Seven Extra Light 100's Box | ¥ 300 | 20 | June 3, 1996 | 3 | 0.3 | All Japan |
| Mild Seven One | ¥ 300 | 20 | March 3, 2003 | 1 | 0.1 | All Japan |
| Mild Seven One Box | ¥ 300 | 20 | December 1, 1999 | 1 | 0.1 | All Japan |
| Mild Seven One 100's Box | ¥ 300 | 20 | February 2, 1998 | 1 | 0.1 | All Japan |
| Mild Seven One Menthol Box | ¥ 300 | 20 | January 7, 2004 | 1 | 0.1 | All Japan |
| Mild Seven One Menthol 100's Box | ¥ 300 | 20 | July 1, 2005 | 1 | 0.1 | All Japan |
| Mild Seven Prime Super Light Box | ¥ 320 | 20 | November 4, 2003 | 6 | 0.4 | All Japan |
| Mild Seven Prime Menthol Light Box | ¥ 320 | 20 | March 1, 2004 | 6 | 0.4 | All Japan |
| Mild Seven Prime Slim Three | ¥ 320 | 20 | July 1, 2005 | 3 | 0.2 | Aichi |
| Mild Seven AQUA Menthol | ¥ 300 | 20 | ? | 6 | 0.5 | All Japan |
[edit] Discontinued
| Name | Quantity | Released | Tar | Nicotine | Sold area |
|---|---|---|---|---|---|
| Mild Seven 5 | 5 | n/a | n/a | n/a | Coffee shops only |
| Mild Seven Select | 20 | October 1982 | 12 | 0.8 | All Japan |
| Mild Seven Menthol | 20 | July 1985 | 10 | 0.8 | All Japan |
| Mild Seven International | 20 | July 1, 1990 | 11 | 1.0 | All Japan |
| Mild Seven Slim Light Menthol | 20 | n/a | 6 | 0.4 | In limited area |
| Mild Seven Ice Blue Super Light Box | 20 | July 1, 1997 | 6 | 0.5 | All Japan |
| Mild Seven Prime Box | 20 | July 1, 2004 | 10 | 0.7 | Osaka |
| Mild Seven Prime Light Box | 20 | July 1, 2004 | 8 | 0.6 | Fukuoka, Osaka |
| Mild Seven Super Light Eco Style | 20 | February 1, 2005 | 6 | 0.5 | Mie |
[edit] Bibliography
- Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. This research paper has comparative information on the Mild Seven product.
