CFRB (AM)

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CFRB
Image:CFRB 1010.gif
City of license Toronto, Canada
Branding Newstalk 1010
Frequency 1010 kHz (AM)
6070 kHz (Shortwave)
First air date February 19, 1927
Format News, Talk
Power 50 kW
Class A
Callsign meaning Canada's First Rogers Batteryless
Owner Astral Media
Website Newstalk 1010 CFRB

CFRB, or Newstalk 1010 as it is often referred to, is an AM radio station in Toronto, Canada, broadcasting on 1010 kHz, with a shortwave radio simulcast by CFRX on 6070 kHz. The station broadcasts a mix of talk and news throughout the day from its transmitter located in the community of Clarkson Village, in the city of Mississauga, a suburb of Toronto. The main offices for CFRB are located in midtown Toronto at 2 St. Clair Avenue West on the corner of Yonge Street.

Contents

[edit] History

CFRB is Toronto's oldest broadcaster. It was founded by the Rogers Vacuum Tube Company (the precursor of Rogers Communications) to promote Edward S. Rogers, Sr.'s invention of a batteryless radio receiver that could be operated using alternating current and therefore did not need the cumbersome battery that had previously been required. The station itself was a demonstration of Rogers' application of his invention to radio transmitters as well as receivers, a development that allowed for a signal that reproduced voices and music more clearly. The new type of transmitter also made CFRB the world's first all-electric radio station.[1] The letters "RB" in the station's callsign stand for "Rogers' Batteryless" (the letters "CF" form one of Canada's ITU prefixes). The station began transmitting on an experimental basis in January 1927 as 9RB until March when it began functioning as commercial radio station CFRB with the transmission of a live symphony orchestra concert conducted by Jack Arthur.[2]

CFRB leased time for several hours a day to "phantom station" CNRX, carrying programming of the Canadian National Railway radio network, Canada's first radio network, until 1932 when the network disbanded. From 1930 until 1935 CFRB also leased time to phantom station CPRY of the rival Canadian Pacific Railway radio service.[3]

CFRB's first studios were in a mansion on Jarvis Street north of Wellesley built by the Massey family. In 1929 the station became an affiliate of the Columbia Broadcasting System.[3]

In the 1930s, CFRB began airing what became Hockey Night in Canada and continued to air the program for decades even though it was also aired on the Canadian Broadcasting Corporation's CBL for most of that time.[3]

CFRB has been broadcast at 1010 kHz on AM radio since 1947. Since 1937, the station has been simulcast on shortwave on CFRX at 6070kHz.[3]

Following the death of Edward S. Rogers, Sr., Rogers Majestic Corporation Limited was sold in 1941 and became Standard Radio Limited.[3]

Wally Crouter joined the station in 1946 eventually becoming its morning man, a position he would hold until his retirement in 1996. Also in 1946, Standard Radio Limited was purchased by Argus Corporation.[3]

Another long-lasting show was Calling All Britons featuring news, sports scores and music from Britain. It was hosted by Ray Sonin from 1965 until his death in 1991. In 1965, CFRB moved its studios from 37 Bloor Street West, where they had been since 1929, to its current location at St. Clair Avenue and Yonge Street.[3]

In 1978, Argus Corporation was acquired by Conrad Black and his brother, thus also giving them ownership of Standard Broadcasting which they sold to Allan Slaight in 1985.[3] In November 2007, Standard Broadcasting was sold to Astral Media.[4]

CFRB was the number one station in the Toronto market for many decades according to the Bureau of Broadcast Measurement's ratings. However, it has declined in recent years and in 2006 was rated fifth.[5]

[edit] Transmitter

The transmitter for CFRB 1010 is a prominent landmark along Toronto's waterfront and is visible from over 100 km away. It is also used for navigation by pilots, on approach to Toronto Pearson International Airport, or to Toronto Island Airport. It consists of 4 vertical masts, of 550 feet. The CFRX broadcasting at 6070 kHz is operated on the north end of the same site beside the main building. A transmitter is located at the coordinates 43°30′40″N 79°37′48″W / 43.51102, -79.63002.

CFRB was one of few to broadcast in AM Stereo, starting in 1984. However, since AM stereo never achieved wide acceptance, the station has recently deactivated its stereo broadcasting system.

The transmitter is located on Royal Windsor Drive, formerly King's Highway 122, 200 meters west of the intersection of Lakeshore Road West (former King's Highway 2) and Southdown Road, in Mississauga, Ontario, Canada. Note: West of this intersection Lakeshore Road West becomes Royal Windsor Drive.

[edit] Program changes

In early 2007, CFRB reported an increase in ratings since programming changes such as Bill Carroll's assumption of morning show duties from Ted Woloshyn.

  • Adult listeners of CFRB aged 25-54 have increased 14.8%.
  • The Bill Carroll Morning Show saw an increase of 11.2% listeners during the Winter BBM Ratings. Female listeners of the show aged 25-54 have increased 36.6% while male listeners aged 25-54 have only increased 25.8%.
  • Adult listeners of The Leslie Roberts Show have increased 40.2% in the Fall BBM Ratings. Female listeners of the show aged 25-54 have increased 174% in the Winter BBM Ratings.
  • Listeners aged 25-54 of the 12:00pm to 6:00pm weekend shows increased 67.6%. Listeners aged 25-54 of the 6:00am to 12:00pm weekend shows increased 670.5%, also in the Winter BBM Ratings.[1]

However, CFRB's morning show has trailed CBC Radio One's Metro Morning with Andy Barrie in the ratings since 2003.[6][7]

[edit] Current hosts

[edit] Weekdays

  • Robert Turner (broadcaster), The Early Edition - Early Mornings - 5:00am - 6:00am
  • Bill Carroll, The Bill Carroll Morning Show - Weekdays 6:00am - 10:00am.
  • Leslie Roberts, The Leslie Roberts Show - Weekdays 10am - 11:50am
  • Taylor Parnaby, News and Comment - Middays - 11:50am - 12:00pm
  • Dave Trafford, Toronto at Noon - Noon Hour - 12:00pm - 1:00pm
  • Paul and Carol Mott, The Motts - Afternoons - 1:00pm - 3:00pm
  • Michael Coren and Stephen LeDrew, Two Bald Guys with Strong Opinions - Late Afternoon - 3:00pm-4:00pm
  • John Moore, The John Moore Show - Drive Time - 4:00pm-7:00pm
  • Jim Richards, The Jim Richards Show - Evenings - 7:00pm - 10:00pm
  • Richard Syrett, The Richard Syrett Show - Monday-Thursday 10:00 pm - 1:00 am
  • Ryan Doyle, The Ryan Doyle Show - Friday evenings 10:00pm - 1:00am
  • Peter Anthony Holder, Holder Tonight - Tuesday-Saturday 1:00 am - 3:00

[edit] Weekends and swing shifts

[edit] Other weekend hosts

[edit] Newscasters

  • Dave Agar
  • David Bent
  • John Elston
  • Jane Brown
  • Evelyn Macko
  • Tayler Parnaby, Chief Correspondent (former president of the now-defunct CKO all-news network).
  • Scott Ferguson, Sports Director

[edit] Alumni

[edit] References

  1. ^ Rogers - Canadian Enterprises
  2. ^ Toronto Radio Station 9RB - CFRB
  3. ^ a b c d e f g h Canadian Communications Foundation - Fondation Des Communications Canadiennes
  4. ^ Astral Media to acquire Standard Radio | CFRB
  5. ^ Quill, Greg, "CHFI-FM tops on local radio", Toronto Star, December 5, 2006
  6. ^ Renhart, Anthony, "Andy Barrie battles Parkinson's; Popular CBC radio host comes out ‘as a guy with a disability'", Globe and Mail, June 29, 2007
  7. ^ "Metro Morning rated top morning show", Globe and Mail, December 11, 2003

[edit] External links