102.2 Smooth Radio

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102.2 Smooth Radio
Broadcast area London
Slogan Love Life. Love Music.
Frequency 102.2 MHz
Channel 0128 (Sky)
Channel 916 (Virgin Media)
Channel 718 (Freeview)
First air date March 26, 2007
Format Oldies
Audience share 1.3% (September 2007, [1])
Owner Guardian Media Group

102.2 Smooth Radio is an Independent Local Radio station for the Greater London area, which replaced 102.2 Smooth FM on March 26th, 2007, launched by Gavin McCoy and Barbra Streisand's A Star Is Born. The station competes with BBC Radio 2, aiming its music at listeners aged 50 and over, and is part of the national Smooth Radio network, which encompasses the Midlands, the North West of England and Glasgow.

As well as being carried on FM in London, 102.2 Smooth Radio is simulcast on several DAB mulitplexes, online and on digital television - Sky, Freeview and Virgin Media.

Contents

[edit] History

Main article: 102.2 Jazz FM
Main article: 102.2 Smooth FM

The station launched on 4 March 1990 as Jazz FM, playing mainly soul and jazz music. It was relaunched in June 2005 as 102.2 Smooth FM, playing middle of the road music, soul and R&B during the day and, as part of its licence requirements, focused on jazz music at night. On October 20, 2006, GMG Radio announced that it was requesting a change of format for 102.2 Smooth FM from Ofcom, moving the station away from its daytime soul and R&B remit which had, until that point, formed an integral part of the licence. GMG proposed an easy listening music service mixed with speech for the over 50's, coupled with an improved local news service. Ofcom approved the changes on December 8th, 2006, with the condition that GMG retained the 45 hours of jazz per week that constituted part of the former licence requirement.[1] [2]

As a result of the format change, GMG have agreed to adhere to a minimum of 20% of its music during daytime being over 40 years old, to distance the station from its London rivals Magic and Heart 106.2.

Paul Chantler has been appointed by GMG to be full-time programme consultant to the station from 14th January 2008 for one year. He will be working with the existing programming team to develop the sound of the station.

[edit] On Air

102.2 Smooth Radio plays middle-of-the-road, adult contemporary music, aimed at listeners aged 50 and over.

Smooth's jingle package was produced by Bespoke Music, and voiced by Sean Bolger.

[edit] Presenters

Nick Barraclough's Smooth Country show, Mark Goodier's Mid Morning Show and Tony Blackburn's Weekend Breakfast Show are simulcast from 102.2 Smooth Radio and can be heard on several other stations in the Smooth Network. All other output is produced locally.

[edit] References

  1. ^ Smooth requests Format change. Published by Radio Today on October 20, 2006. Accessed October 20, 2006.
  2. ^ Format Change Request Form OfW 332 (Smooth FM). Published by Ofcom on October 20, 2006. Accessed October 20, 2006.

[edit] External links