WRWM

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WRWM (Warm 93.9) is a commercial radio station located in Fishers, Indiana, broadcasting to the Indianapolis, Indiana, metropolitan area. The station is currently owned by Cumulus Media Partners. WWFT was recently granted a construction permit to move its city of license to Lawrence, Indiana, and upgrade its power from 2.95 kw to 6.9 kw in order to provide better and wider coverage. The change most likely will occur by summer 2008.

The station signed on in 1993 as WXTZ "Ecstasy 93.9." WXTZ ran an Easy Listening format similar to the original WXTZ (formerly at 103.3) several years prior. The format lasted until the mid-90s when Easy Listening was dropped in favor of ABC Radio's now-defunct Solid Gold Soul 24/7 format (Urban Oldies)) as "Gold 93.9." The calls were changed in February 1996 to reflect this change. Solid Gold Soul was short-lived, however, and by the fall of 1996, the format was dropped and WGLD flipped to Jones Radio Network's Smooth Jazz 24/7 format.

The license to 93.9 was sold to Susquehanna Broadcasting in 1997. It was decided that Susquehanna's modern country "flanker," WGRL "104.5 The Bear," would be moved to 93.9 while a new format, under 93.9's WGLD calls, would be placed on 104.5. To smooth over the transition, the two stations simulcasted "The Bear" for the first few weeks of June 1997. Once the move was complete, the WGLD calls moved to 104.5 and became Oldies "Gold 104.5." The frequency switch did not help WGRL's ratings as it experienced a substantial ratings drop once The Bear moved to 93.9. As a result, the station became more music-intensive and personalities were let go. By 2001, WGRL simulcasted WFMS in morning drive while Donnie Claw, the lone survivor from the 104.5 days, hosted the afternoon drive shift. The end of The Bear came in November 2001 when the format was dropped for Christmas music as "93.9 The Christmas Channel."

On December 25, 2001, 93.9 flipped to an 80s Hits format as "Retro 93.9." The format lasted until August, 2004 when the station flipped to Contemporary Christian as "93.9 The Song." Calls were also changed at this time to WISG. The Song lasted for a couple of years and saw modest success. However, on December 26, 2006, The Song was moved to 93.9's HD2 channel while a new talk format, known as "FM Talk 93.9," moved to the main channel. Calls were changed to WWFT.

WWFT aired syndicated talk programming, featuring Mancow, Sean Hannity, Dave Ramsey, and others until Friday, November 16, 2007, when programming was replaced with the return of "93.9 The Christmas Channel." As of noon on Christmas Day, WWFT dropped Christmas music to showcase Lonesome Road by Dean Elliot & His Big Band and Swans Splashdown by Jean-Jacques Perrey. The new format, adult contemporary "Warm 93.9," debuted at 9:39 a.m. on January 2, 2008, with a commitment to play 93 hours of commercial-free music during its first week. The first song played on Warm 93.9 was The Police's Every Breath You Take. On March 3, 2008, WWFT changed call letters to WRWM.

[edit] External Links

• Query the FCC's FM station database for WRWM
• Radio Locator information on WRWM
• Query Arbitron's FM station database for WRWM