WNOL-TV
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| WNOL-TV | |
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| New Orleans, Louisiana | |
| Branding | New Orleans' CW38 |
| Channels | Analog: 38 (UHF) |
| Affiliations | The CW |
| Owner | Tribune Company (Tribune Television New Orleans, Inc.) |
| First air date | March 25, 1984 |
| Call letters’ meaning | New Orleans, Louisiana |
| Sister station(s) | WGNO |
| Former affiliations | independent (1984-1986) Fox (1986-1996) The WB (1996-2006) |
| Transmitter Power | 2880 kW (analog) 660 kW (digital) |
| Height | 309 m (both) |
| Facility ID | 54280 |
| Transmitter Coordinates | |
| Website | neworleanscw38.trb.com |
WNOL-TV, channel 38, is a CW Television Network affiliate in New Orleans, Louisiana. It is owned by Tribune Broadcasting, and is a sister station to ABC affiliate WGNO (channel 26).
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[edit] History
WNOL-TV signed on in March 1984 as a general entertainment independent television station, running a variety of cartoons, sitcoms, older movies, drama shows, and religious programs. Its slogan was, "Don't Stay Home Without Us," a homage to Karl Malden's American Express commercial campaign.
In 1985, the station was sold to the TVX Broadcast Group. Along with the other stations in the TVX group, WNOL affiliated with Fox in 1986 (it has been said that when WGNO passed on the Fox affiliation, TVX used WNOL's affiliation with Fox as leverage to get Fox on its other stations). In 1989 TVX sold WNOL to Qwest Broadcasting, a company comprised of minority investors led by musician Quincy Jones.
In 1995, Fox entered into a partnership with Savoy Pictures to buy several television stations, one of them being New Orleans's longtime ABC affiliate WVUE (channel 8). As a result, the Fox affiliation moved from WNOL to WVUE on January 1, 1996. WNOL, on the other hand, acquired the WB affiliation from WGNO -- which in turn picked up ABC from WVUE.
Tribune Broadcasting (which then owned a stake in the WB network) began to manage WNOL in 1996 under a local marketing agreement, and purchased the station outright in 2000 (as part of a merger with Qwest), making WNOL and WGNO sister stations.
In 2007, WNOL moved to new studio facilities at the Galleria Center in Metairie, Louisiana, which are shared with WGNO.
[edit] Hurricane Katrina
Hurricane Katrina destroyed WNOL's transmitters along with those of its sister station WGNO. Since then, both stations have been transmitting at reduced power on analog from a multi-purpose tower in Algiers. The stations were broadcasting their digital content as sub-channels of station WPXL; WNOL began transmitting their digital signal on their licensed frequency of channel 15 on March 29, 2008. They are sharing an elevated and rugged hurricane resistant building with NBC affiliate WDSU[1], who rebuilt its transmitter building after total loss from Hurricane Katrina. As WGNO plans to broadcast digitally on their analog channel 26, WNOL and WGNO are currently being broadcast on UHF channel 15 in the same arrangement as they were formerly on WPXL with WGNO's sub-channel being carried in full HD at 720P and WNOL's restricted to 480i. On or before February 17, 2009, WGNO will Flash-cut their digital channel to UHF 26, allowing WNOL to resume digital broadcasting in 1080i.
[edit] Network Affiliation
On January 24, 2006, the WB and UPN networks announced they would merge into a new network called The CW. WNOL was announced as the New Orleans affiliate of the CW, which commenced operations on September 18, 2006. Former UPN station WUPL (channel 54), then owned by the CBS Corporation (now owned by the Belo Corporation), became an affiliate of MyNetworkTV, a new service owned by the News Corporation.
WNOL may also take on the responsibility of airing ABC programs when WGNO is not able to such as in a news-related emergency.
On May 1, 2006, WNOL began broadcasting a 30-minute newscast. Dubbed "ABC 26 News at 9," it goes against WVUE-TV's one hour newscast and is anchored by Michael Hill and Liz Reyes. [2]
 Second WB-era logo, used from 1999 to 2002. The "3" in 38 is a cutout version of the B from the WB logo. |
 3rd (and final) WB38 logo, used until Sept. 2006 |
 New CW38 logo |
[edit] External links
- WNOL CW38 Homepage
- Query the FCC's TV station database for WNOL
- BIAfn's Media Web Database -- Information on WNOL-TV
[edit] References
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