WKY

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WKY
Image:WKY.png
City of license Oklahoma City
Broadcast area Oklahoma City Metroplex
Branding Jox 930 WKY
Slogan "Now We're Talking Sports!"
Frequency 930 kHz
First air date 1922
Format Sports Radio
Power 5,000 watts
Class C
Affiliations ESPN Radio
Owner Citadel Broadcasting
Sister stations KATT, KQOB, KYIS, WWLS-AM/FM
Website jox930.com

WKY (930 AM) is Oklahoma's oldest radio station. It is located in Oklahoma City and is under ownership of Citadel Broadcasting.

WKY has featured many formats over the years, including Top-40, Oldies, Country, Adult Contemporary, Easy Listening, Christian, "Hot Talk," News-Talk and Regional Hispanic (acting as a simulcast of then-sister station KINB). Today, WKY is an all-sports radio station and is Oklahoma City's ESPN Radio affiliate.

Contents

[edit] History

[edit] Early years

"5XT" became the 28th licensed station in the United States on March 16, 1922. The Oklahoma Radio Shop (Earl C. Hull & H.S. Richards) was the owner at the time. The station was assigned the WKY call letters and began broadcasting weekdays from noon to 1:00 P.M. and from 7:30 to 9:30 P.M. On Sundays, WKY was on the air from 3 to 4 P.M. and 7:30 to 9:30 P.M.

In November 1922, WKY announced a "silent night" policy, meaning the station would broadcast only four, and later three nights a week. This was so listeners could have a chance to tune in to other stations in neighboring states.

Richards and Hull struggled to keep WKY on the air. In late 1925, Richards left the radio business, but Hull continued to keep WKY on the air by selling shares of the station to radio dealers in Oklahoma City. The dealers paid Hull a small salary to keep the station broadcasting; however they decided the financial drain had become too much. In 1928, WKY was purchased by the Oklahoma Publishing Company, publishers of the Daily Oklahoman for the hefty sum of $ 5,000.

The formal opening of the new WKY was set for November 11, 1928, but the station went on the air several days earlier to carry the presidential election returns as Herbert Hoover won in a Republican landslide.

That December, the station became an NBC affiliate and began broadcasting the network's programs. By the following year, WKY was attempting to operate like the powerhouse stations in the east. Aside from the programming from NBC, everything broadcast by WKY originated locally.

WKY operated from the Skirvin Hotel in downtown Oklahoma City from 1936 to 1951, and was contracted to broadcast live from the Venetian Room from 11:00 to Midnight every evening. The opening night performance cost $15 a couple for dinner and dancing.

[edit] WKY-FM

WKY-FM was launched on July 1, 1947 at 98.9, (now sister station KYIS). The programming was classical or semi-classical music. A strong effort was made to minimize the duplication of WKY-AM programs and make WKY-FM a true second station.

By 1952, WKY management had to make a decision about keeping the station on the air or increasing the power of their new television tower. Since the FM dial was struggling during this time, radio lost out.

WKY-FM donated its transmitter and other equipment to the Oklahoma City Public School District and went off the air. The station received one letter of protest, that from a music lover in Norman, Oklahoma.

[edit] Top-40 Years

In 1958, WKY became the second Top-40 formatted station in Oklahoma City, behind KOCY, now KEBC. During the 1960s and 70's WKY fended off serious challenges from 50,000 watt rival 1520 KOMA.

Although KOMA was very famous outside Oklahoma City, due to its large nighttime signal (like WABC in New York), WKY was usually the ratings leader in the city itself (as WMCA won New York City ratings books from 1963-1966); WKY continued to top many Arbitron ratings sweeps into the 1970s.

Ironically, WKY mainstays during that time --Danny Williams, Ronnie Kaye and Fred Hendrickson --would go on to become "KOMA Good Guys" when the station flipped from a standards to an oldies format.

[edit] Changing Times

During the mid-90's up to the sale to Citadel in 2002, Clear Channel Communications operated the station through a local marketing agreement.

From 2000-2002, WKY flirted with sports talk, with two local sports talk shows in the drive time periods. "SuperTalk 930 WKY" was launched in March 2003. The format featured local-oriented talk shows throughout the day with some syndicated talk shows during the evening and weekend.

In an effort to target Oklahoma City's growing Hispanic population, "SuperTalk" ended in January 2006, replaced by a simulcast of KINB "La Indomoble 105.3 FM." Because KINB was divested as part of the Citadel-ABC Radio merger, the simulcast on WKY was dropped June 12, 2007.

On Wednesday June 20, 2007 at 9:01 a.m., Oklahoma City Mayor Mick Cornett, a former sports, and later news anchor on KOCO-TV, signaled the start of JOX 930 WKY. It is the fifth station in the market with a sports radio format.

[edit] Notable Alumni

[edit] Oklahoma City sister stations

[edit] External links