McRib
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| McRib | |
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| The McRib | |
| Origin Information | |
| Country of Origin : | United States |
| Creator(s) of the dish : | McDonald's |
| Dish Information | |
| Course Served : | Main Course |
| Serving Temperature : | Hot |
| Main Ingredient(s) : | Boneless pork patty, barbecue sauce, onions and pickles served on a 6 inch (15.2 cm) roll |
The McRib is a sandwich sold by the international fast-food restaurant chain McDonald's. In the
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[edit] Product description
The McRib consists of a boneless pork patty, barbecue sauce, onions and pickles served on a 6 inch (15.2 cm) roll. The patty is precooked, frozen and later reheated. When served, the patty is covered with sauce.
When first introduced, packets of special McRib barbecue sauce called "Blazin' Hot Sauce" were available with the sandwich. This sauce was much hotter than the barbecue sauce on the prepared sandwich and was only available for a short time. When the McRib was brought back as a "specialty" sandwich the sesame seed roll was often replaced with a standard hamburger bun; this was sometimes called the McRib Jr.
[edit] History
The sandwich test-marketed very well in Nebraska and other Midwestern markets and was added to the restaurant's permanent menu throughout the United States in 1981.[1] Sales were mediocre,[citation needed] and it was removed after several years, only to be brought back as a limited time offering.
Officials at McDonald's, in a 1985 stockholder meeting,[citation needed] mentioned that the reason the McRib was pulled was because the McRib could not sustain international sales due to many countries in which pork is not regularly eaten. Germany was mentioned as an example which could sustain sales, but not the U.S. or certain Asia Pacific countries, such as Pakistan. The strategy announced at that time would be that the McRib would be brought back periodically as a "specialty" sandwich since it definitely increased sales during a promotional period before receding.
On November 1, 2005, McDonald's put out a press release stating that the McRib would be permanently removed from the menu following a "McRib Farewell Tour." This appears to have been a deceptive kickoff to a viral/stealth marketing campaign;[citation needed] mcrib.com, a site registered to McDonald's, featured a petition to "Save the McRib," which was facetiously sponsored by the "Boneless Pig Farmers Association of America."[2] So in a two-angled campaign, McDonald's was simultaneously conducting a McRib farewell tour and sponsoring a petition to "Save the McRib" to create buzz. On October 16, 2006, the "McRib Farewell Tour II" site appeared, confirming the campaign was a marketing ploy. The petition to "Save the McRib" still existed as well as the "BPFAA" site.
McDonald's brought back the McRib once again in October 2007, beginning the third farewell tour.[3] McRibs can be found in selected areas of New York, Ohio, Missouri and Florida as well as the Greater Chicago area.[citation needed]
The McRib remains on sale as a regular item in Germany.[4]
[edit] External links
- McDonald's McRib Farewell Tour III New site as of 10/25/07
- The McRib: Is it more myth than a sandwich?
- McDonald's says goodbye to McRib
- McRib Deconstruction
[edit] References
- ^ McRib!!!
- ^ Boneless Pig Farmers Association of America. Archived from the original on 2005-12-31.
- ^ Justin Fox (2007-10-25). The McRib is back Review. Time Magazine. Retrieved on 2007-11-11.
- ^ http://www.mcdonalds.de/html/products/standards4/getinfo.php?code=mcrib
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