McDonald's Premium line
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[edit] Sandwiches
McDonald's line of larger chicken sandwiches (the Crispy Chicken, the Grilled Chicken and the Chicken Club, were introduced in 2006 as part of McDonald's menu revamp.
An LTO[clarify] Spicy Chicken sandwich, with chipotle spices in the breading, was part of the premium line in 2006. It was made the same way as a Classic.
Currently, the premium line in the United States includes Classic, Club and Ranch BLT sandwiches, each offered with either grilled or crispy chicken.[1]
[edit] Salads
The Premium product line in the United States and Canada includes McDonald's salad products. First introduced in 2004, the salads all are a mixture of iceberg lettuce and a lettuce assortment (romaine, etc.), with cherry tomatoes and different toppings to differentiate them; Each salad is sold plain or topped with either a grilled or crispy chicken patty which has been chopped and added to the salad just prior to selling. The line includes varieties of Newman's Own salad dressing that are tailored for each type of salad. The line includes:
- Southwest Salad - chili-lime flavored tortilla strips, black beans, roasted tomatoes, poblano peppers, and fire-roasted corn, a lime wedge and a cilantro-lime glaze for the chicken served with a "southwest" dressing;
- Asian Salad - mandarin oranges, red peppers, edamame, snow peas, and an orange glaze for the chicken served with low fat sesame ginger dressing;
- Bacon Ranch Salad - bacon bits, Cheddar cheese and Monterey Jack cheese served with ranch dressing;
- Caesar salad.
- Caprese salad in parts of Europe.
Addition dressing flavors offered include a low fat Italian dressing and low fat balsamic vinaigrette.[2]
[edit] Chicken Selects
The advertising for its chicken strips product has been modified so that the word Premium appears in its description in its print, online and broadcast media. The word is capitalized, which indicates its association with the line.
[edit] Beverages
In the United States McDonald's has upgraded its coffee line. In the Northeastern States coffee is sold under the Newman's Own brand. In 2007-2008 McDonald's expanded the Premium coffee line to include flavored iced coffee, lattes and cappuccino in the North American market.
Coffee flavors include:
The Premium coffee line is designed to compete in the high end coffee segment created by Peet's Coffee, specifically the international chains Starbucks and Dunkin Donuts and is advertised under the McCafe brand.[3]
[edit] References
- ^ According to the option listing at the McDonald's Website.
- ^ McDonald's publication (2007-01-02). McDonald's nutrition information. McDonald's Corporation. Retrieved on 2008-02-29.
- ^ McDonald's publication (2007-09-12). Coffee nutrition information. McDonald's Corporation. Retrieved on 2008-02-29.
[edit] See also
- Paul Newman
- Cuisine of the Southwestern United States
- Chinese Cuisine
- Coffee
- Green Mountain Coffee Roasters
- fried chicken
[edit] External links
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