McWords
From Wikipedia, the free encyclopedia
A McWord is a word containing the prefix Mc-, derived from the first syllable of the name of the McDonald's restaurant chain. Words of this nature are either official marketing terms of the chain (such as "McNugget"), or are neologisms designed to evoke pejorative associations with the restaurant chain or fast good in general, often for qualities of cheapness, inauthenticity, or the rapidity and ease of manufacture.
McWords include:
- Many McDonald's products
- Mayor McCheese
- McCafé
- McChurch – A megachurch.
- McDegree – An academic degree that has questionable vocational application at the undergraduate level, resulting in difficulty entering a professional workplace. The term is also occasionally used to describe degrees given by diploma mills.
- McDojo – A dojo that is not technically authentic. Generally they hold large classes and require legalistic contracts, and have gimmicks like "Black Belt in a year" programs.
- McDonaldization – Term used in George Ritzer's thesis.
- McDonaldland
- McDrive
- McInternet – A free Wi-Fi service in some U.S. McDonald's restaurants. In Venezuela and Brazil,[1] it is an Internet cafe service offered in a few McDonald's restaurants.
- McJesus – Types of Christianity that are prepared and sold to a mass market and therefore de-sanctified.[2]
- McJob – A low-paying job in which one serves as an interchangeable cog in a corporate machine; originally appearing in an article in The Washington Post in 1986 and later popularised by Douglas Coupland's novel Generation X: Tales for an Accelerated Culture.
- McLabour – A pejorative term for the UK "new" Labour Party fashioned from the Labour movement by Peter Mandelson, Alastair Campbell, Tony Blair and Gordon Brown.
- McLibel case – A famous libel case in England in which McDonald's won a pyrrhic victory.
- McLicense – A driver's license presumed to be too easily obtained by a person unfit to drive.[citation needed]
- McMansion – Quickly-built mansions, as much alike as McDonald's hamburgers – a group of large houses built in the same style in the same area.
- McMurder or McMassacre – The 1984 McDonald's massacre, in which James Oliver Huberty killed 21 customers and wounded 19 others.[3]
- McOndo – A Latin American literary movement. The name is a spoof on the fictional village of Macondo.
- McPaper (or McNews) – A newspaper that is considered manufactured and 'for the masses' because of its simplistic prose style and flashy use of colors. Typically used in reference to USA Today.[4]
- McState – The McDonald's job and career search service.
- McWorld – The globalized Earth. Used in a critical way to emphasize the deprecation of local culture in favor of a global culture prescribed by large corporations. (The term was also used in a McDonald's advertising campaign in the mid-1990s depicting a world ruled by children.)
- McMountain – A ski resort developed by a large international real estate firm with a pseudo-European village of condominiums constructed at its base, and with an overall emphasis on selling timeshares and little attention paid to skier experience.[citation needed] First used by U.S. environmentalist Jay Westerveld in describing the takeover of ski resorts by a corporate ski resort chain.
[edit] See also
[edit] References
- ^ McDonald's: Serviços
- ^ Fitzhugh, Bill: "McJesus." Scherz, 2002. Amazon Link
- ^ McMurder.com
- ^ Prichard, Peter: "The Making of McPaper" Andrews McMeel Pub, 1987. Amazon Link
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