KMVQ-FM
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| KMVQ | |
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| City of license | San Francisco, California |
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| Broadcast area | San Francisco/Oakland |
| Branding | MOViN 99.7 |
| Slogan | Playing music from today and back in the day! |
| Frequency | 99.7 MHz |
| First air date | 1978 |
| Format | Rhythmic Contemporary |
| ERP | 40,000 watts |
| HAAT | 396 meters |
| Class | B |
| Facility ID | 1084 |
| Callsign meaning | K Movin Q |
| Former callsigns | KFRC-FM (1991-2007) KXXX (1988-1991) KYUU (1978-1988) KNAI (?-?) KNBR-FM (?-?) |
| Owner | CBS Corporation/CBS Radio |
| Sister stations | KCBS, KFRC, KITS, KLLC, KYCY also part of CBS Corp. cluster: KPIX-TV and KBCW |
| Webcast | Listen Live |
| Website | www.movin997.com |
KMVQ-FM is an FM broadcast radio station in San Francisco, California in the United States, located at 99.7 MHz FM. Since 2006, the station has been airing a Rhythmic AC format as "Movin' 99.7" which plays R&B, Hip-Hop' and pop from the 1990s and today. After replacing a "classic hits" format. The station was previously known as KFRC-FM or Movin 99.7 KFRC until May 17, 2007.
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[edit] History
- See also: KNBR
The 99.7 FM was originally owned by NBC, with sister station KNBR. At various times, they aired an all-news format as KNAI and a MOR format as KNBR-FM.
[edit] KYUU
In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, a sort of Top 40 station targeting a market they felt was underserved, adults in the 25-34 age range. This station became KYUU, and years later, the station's approach later became labeled as Hot AC by the radio industry.
Over time, the station migrated to more of a CHR format as "The Hit Music Station". By 1986, the station moved migrated back into an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.
[edit] KXXX/X-100
In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October, 1988, decided to relaunch the station with a straight-forward CHR approach as X-100 and the KXXX call letters. [1][2]
X-100 fared poorly compared to the legacy of KYUU. So much that Emmis later sold the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU GM John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies as KFRC-FM in March, 1991. The station simulcast with their new sister station at 610 AM.
[edit] Oldies KFRC
This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.
In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio), traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.
On September 5, 2005, KFRC relaunched their oldies format, this time focusing on '70s & '80s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."
[edit] Format Change to Rhythmic MOViN 99.7 KFRC
At 10:03 a.m. on Friday, September 22, 2006, after playing American Pie by Don McLean, KFRC switched to a Rhythmic AC format, relaunching this time as "The New MOViN' 99.7" (with KFRC calls) with Gonna Make You Sweat by C+C Music Factory as the first song. The "MOViN'" brand had previously been picked up by KQMV/Seattle, KMVN/Los Angeles, KYMV/Salt Lake City, KMVK/Dallas and WMVN/St. Louis.
The format switch was met with sharp criticism from long time listeners of the KFRC Oldies format because it was the last remaining oldies station in the region.
[edit] Call Sign Change
On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM talk format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ.
[edit] Programming and Airstaff
The current lineup (as of January 2008) is as follows
Weekdays
- Mornings: Baltazar & Maria Todd
- Mid-Days: Alexa
- Afternoons: JLove
- Nighttime: Katie Mason
- Overnights: No Airstaff
Weekends
- Mornings: Mary Diaz
- Mid-Days: Alexa
- Afternoons: Uzette
- Nighttime: Nelson Chiang
- Overnights: Street Talk Show
MOViN 99.7 has attracted a younger audience between the ages of 13-35 years old. It also plays some of the music that former CHR/Pop station KZQZ (now KBWF a country station) used to play. It also has compettion with KISQ 98.1 (a Urban AC station), KMEL 106.1 (a urban hip-hop & R&B station), KNGY 92.7, (a Dance station) and KYLD 94.9 (a CHR/Rhythmic music station). There is also rumors that KMVQ is shifting to a Top 40 station but it still plays Rhythmic hits from the 1990s.
KMVQ plays mixtapes at 6:30am, Noon, 5pm, and 10pm on weekdays and Nighttime on Friday and Saturday Nights.
[edit] Morning Show
On July 7, 2006, KRBE morning radio show personalities Atom Smasher and Maria Todd were let go immediately following the Friday show. Cumulus Media cited they were taking the morning show (as well as the station) in a new direction and needed a show that widely appealed to the entire Houston market and a team that knew the city and its people. Maria Todd moved to do the morning show with Baltazar, 5-9:30am, at KMVQ. The show is produced by Marcus "Chunk" Bonfiglio, Chunk has been with CBS Radio from the start of KIFR 106.9 Free FM where he was a producer and part of the on-air staff. The show is one of the only shows that starts at 5am in the San Francisco Market #4. Also, the show does live blogging throughout the entire program, another first for the market.
[edit] 99.7 Logos
 MOViN 99.7 Logo - 2006- 2007 |
[edit] External links
- www.movin997.com
- The Unplugged 99.7 KYUU Radio Archive
- KFRC switches from oldies to music of 1970s and '80s, from the San Francisco Chronicle
- The History of KFRC Radio
- Query the FCC's FM station database for KMVQ
- Radio Locator information on KMVQ
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