WLIF

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WLIF
Image:Wlifradio.jpg
City of license Baltimore, Maryland
Broadcast area Baltimore, Maryland
Branding "101.9 Lite FM"
Slogan "Continuous Lite Favorites"
Frequency 101.9 (MHz)
Format Soft AC
ERP 13,500 watts
HAAT 293 meters
Class B
Facility ID 28637
Callsign meaning LIFe, a nod to station slogan used in the 1970's (see article)
Owner CBS Radio
Sister stations WHFS, WJFK, WQSR, WWMX
under CBS Corp. cluster with TV station WJZ-TV
Webcast Listen Live
Website www.1019litefm.com

WLIF (101.9 FM) is a radio station located in Baltimore, Maryland, in the United States. It is currently owned and operated by CBS Radio. Its new studios are located in the Mount Washington section of Baltimore, while its transmitter is located two miles northeast in Hampton, Maryland.

The station's origins date back to the Beautiful music era, which was popular during the late 1950s and early 1960s. At that time, the station's call letters were WTOW. Its frequency was at 1300 AM, which was later full service WFBR-AM for many years ( that station was later WLIF-AM , and later WJFK-AM , simulcasting sister Washington station WJFK-FM. It is now ESPN-1300 WJFK-AM, an all-sports station). At that time, it was one of the highest-rated stations in Baltimore, playing the smooth vocal stylings of Frank Sinatra, Ray Charles, Nat King Cole and Barbra Streisand, along with soothing instrumentals from Percy Faith and Floyd Cramer.

On December 31,1971, WLIF was born. It was called "The Beautiful Place In Your Life" FM-102. By the 1980s, WLIF began playing more soft rock hits, such as those by Linda Ronstadt, The Beatles, The Temptations and Elton John.

In 2001, the station changed nicknames again, and it is now known as "101.9 Lite FM." Today its lineup consists of soft rock hits during the day and love songs at night. On the weekends, WLIF features The Flashback Weekend" featuring former WQSR announcers Dave Alan, John Summers and Dianne Lyn playing the greatest hits of the sixties and seventies, reaching into the Oldie market that was left without a local radio station once WQSR switched over to a Jack FM format.

In addition, WLIF (along with Magic 95.9 WWIN) also played jazz music during the weekends for many years. WLIF continued to play jazz until 2004, when WSMJ became Baltimore's full-time Smooth Jazz station.

[edit] Commercial Free Christmas

WLIF is well known for its Christmas programming. Every year, starting the week before Thanksgiving, the station plays nothing but Christmas music, through December 25. There are no commercials all day on Christmas Day.

[edit] External links