Grazia
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Grazia (Italian for Grace) is an Italian, weekly women's glossy magazine, with international editions in United Kingdom, Greece, Portugal, the Netherlands, Bulgaria [1] and Croatia. In Italy, it is owned by the Mondadori (one of Berlusconi's companies), and it owned in the UK under licence by Bauer Consumer Media. In Italy, on average it sells 218,000 copies. It the UK, it sells 220,125 copies. [2]
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[edit] History
The Italian edition of Grazia was first published in 1938.
Its British counterpart was started in 2005, to cover the market for a high-class glossy magazine, but for a weekly edition rather than a monthly edition like other glossies like Vogue, ELLE and Marie Claire. Weeklies in the UK tend to be rather down-market with magazines like Women's Weekly and Take-a-Break.
One of the worries of starting the magazine was whether there would be a lack of readers. The reason is that weeklies get most of their money by the subscriptions and purchases rather than advertising, while the monthlies tend to go the other way around. However, it has gained quite an audience, and has won several industry awards.
An Australian Grazia will be started in July 2008.
[edit] Style
Both magazines are styled as glossies, with a strong amount of influence of high-class celebrities, such as Jennifer Aniston, and supermodels like Kate Moss Lulu Troughton and Emma Thurston, with information on diets, fashion originally from designer brands but now from high-class high street brands like Zara and real life stories. The British version has a feature called '10 Hot Stories Everyone's Talking About This Week,' which covers, in detail, celebrity and fashion news, but also serious current affairs and topical news headlines.
[edit] References
- ^ Paula Brito (10 November 2005). Revista 'Grazia' chega a Portugal em Janeiro. Diário de Notícias. Retrieved on 2007-09-21.
- ^ ABC figures for Grazia United Kingdom
[edit] External links
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