Fahrvergnügen

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Fahrvergnügen was an advertising slogan used by the German autmobile manufacturer Volkswagen in a 1989 U.S. ad campaign that included a stick figure driving a Volkswagen car.

The term means "driving enjoyment" in German (from fahren, "to drive", and Vergnügen, enjoyment). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."

The slogan was adapted into a radio jingle as well in which a female voice identified as "Helga" spoke:

Fahr. Verg! Gnü. Gen.

Say the word!

[edit] External links

• TV commercial incorporating the slogan

[edit] See also

• Driving pleasure
• Vorsprung durch Technik

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