Breakfast television

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This article is about the concept of breakfast television in general. For the Citytv television programme, see Breakfast Television.
"Morning Show" redirects here. For other uses, see The Morning Show.
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Breakfast television (UK, Ireland, Canada, Australia, New Zealand) or morning show (U.S.) is a type of news and entertainment television program, broadcast live in the morning (typically between 6:00am and 10:00am). Often hosted by a small 'team' of male and female hosts, morning shows typically target the combined demographic of people getting ready for work, and stay-at-home adults and parents.

Breakfast television programs normally feature regular news briefs and information reports on business and the stock market, and weather and commuter travel (traffic in North American usage)—particularly in the 'early half', when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and 'entertainment news'—news regarding media celebrities. Morning show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.

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[edit] Format and style

Despite these programmes often being produced by news organisations, their style is geared toward popularity and demographic appeal. Traditionally they are fronted by two presenters (one male, one female) on a sofa surrounded by a warmly coloured (but not overwhelming) set.[citation needed]

[edit] History

The first breakfast television programme was actually a local production in Philadelphia, "Three To Get Ready", broadcast by WPTZ there from 1950 until 1952. One of it's hosts was coemdian Ernie Kovacs. Although "Three To Get Ready" (named after WPTZ's frequency of Channel 3) was mostly entertainment-oriented, the programme did feature some news and weather segments. It's success prompted NBC to look at doing something similar on a national basis.

The world's first breakfast television programme on network television was Today on the US network NBC which began broadcasting on January 14, 1952. Many other channels around the world followed NBC's lead.

In the UK, after a six-week trial-run on the regional ITV station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it, the only national ITV franchise. This franchise was awarded to TV-am. However, delays to TV-am's launch meant that the BBC were able to launch their own programme, Breakfast Time on January 17, 1983. TV-am, with Daybreak and Good Morning Britain being its flagship programmes, launched just two weeks later on February 1, 1983. TV-am found it hard to survive at first, due to a format that was starchy and formal compared to the BBC's more relaxed magazine-style and to a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished only to lose its licence from 1993 onwards, to GMTV who outbid them.

Today, breakfast television is an established part of many people's lives and a popular way to start the day.

[edit] Morning television shows

The following is a list of breakfast television programmes, past and present, ordered by country:

[edit] Argentina

  • La Casa de América (América)
  • Mañana Vemos (Canal 7)
  • AM, Antes Del Mediodía (Telefe)
  • Mañanas Informales (Canal 13)
  • Buenos Días, América (América 24)
  • Mañanas Argentinas (C5N)
  • De 7 a 10 (Todo Noticias)

[edit] Australia

[edit] Austria

  • Café Puls (ProSieben, Sat. 1, kabel eins, Puls TV)

[edit] Azerbaijan

[edit] Brazil

[edit] Canada

[edit] Chile

[edit] Colombia

[edit] Denmark

[edit] Finland

[edit] France

[edit] Germany

  • Guten Morgen Deutschland (RTL, ?-1994)
  • Morgenmagazin (ARD/ZDF, since 1992)
  • Sat.1-Frühstücksfernsehen (Sat.1, since 1987, started as Guten Morgen mit Sat.1 and renamed later Deutschland heute morgen)

[edit] Hong Kong


[edit] Iceland

  • Zúúber (skífan TV and FM957 ; 2004-????)

[edit] Indonesia

[edit] Ireland

[edit] Japan

[edit] Mexico

[edit] The Netherlands

[edit] New Zealand

[edit] Norway

  • Frokost-TV (NRK1)
  • God morgen, Norge (TV 2)

[edit] Philippines

[edit] Poland

  • TVP1 (Kawa czy Herbata?)
  • TVP2 (Pytanie na śniadanie)
  • TVN (Dzień dobry TVN)
  • TVN24 (Poranek w TVN24)
  • Puls (Puls o poranku)

[edit] Serbia

[edit] Spain

[edit] Sweden

  • Nyhetsmorgon (TV4)
  • Gomorron Sverige (SVT)

[edit] Trinidad and Tobago

[edit] United Kingdom

[edit] United States

[edit] Venezuela

[edit] External links