TVB Jade

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TVB Jade

Launched	November 19, 1967
Owned by	Television Broadcasts Limited
Audience share	85%^[1] (, )
Website	Tvb.com
Availability
Terrestrial
Analogue	Varied by district
Digital	81

TVB Jade (traditional Chinese: 無綫電視翡翠台) is a flagship TV channel in Hong Kong, established by Television Broadcasts Limited. It broadcasts 24 hours a day, with various of programmes such as news, drama, anime and chat shows. Officially broadcast in November 19, 1967, with most of the programmes speaking Cantonese. Some programmes are broadcast in Putonghua and English by using NICAM . Most of the programmes are widely distributed to many countries and is the most popular channel in Hong Kong.

1 Audience
2 Digital broadcasting
3 On-Air Identity
4 Notes and References
5 See also
6 External links

[edit] Audience

During 21:35 to 22:35 at weekdays, TVB Jade have the most audience rate. With an average of 32 rating point, it also occupy more than 80% TV audiences of Hong Kong.

[edit] Digital broadcasting

Jade officially started digital broadcasting on December 31, 2007, with the terrestrial number 81.^[2]The programmes of the digital version of Jade will be the same as the analogue one, except the aspect ratio will be changed to 16:9.^[3]

[edit] On-Air Identity

Main article: TVB Jade On-Air Identity

TVB Jade's on-air identity is similar in principles to its European counterparts, but also have great differences. A typical TVB ident package typically consists of only one to two idents (the record is four), and does not have a unifying theme (with the exception of the "seasons" ident that was aired during the early 90's).