The Pulse of West Yorkshire
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| The Pulse of West Yorkshire | |
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| Broadcast area | Bradford, Kirklees & Calderdale |
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| Frequency | 97.5 MHz, 102.5 MHz |
| First air date | September 16, 1975 |
| Format | Contemporary |
| Audience share | 1.5% (September 2007, [1]) |
| Owner | UTV Radio |
The Pulse is an Independent Local Radio station broadcasting from Bradford. The station was originally known as Pennine Radio.
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[edit] History
The station was part of the Yorkshire Radio Network which also owned Viking FM and Hallam FM, this was bought out by Newcastle based Metro Radio Group (owners of Metro Radio and TFM). Pennine Radio became Pennine FM in the late 1980s when the AM frequency was split off to create the original incarnation of Classic Gold. In 1991, in a bid to revive flagging fortunes, Pennine FM was rebranded as The Pulse.
The Metro Radio Group itself was bought out by EMAP in 1996 and ownership rules at the time meant that as they already owned neighbouring Radio Aire in Leeds something had to be sold on, and that was The Pulse and its sister station Classic Gold which were purchased in a management buyout from senior staff and ex-Metro Group executives. The new company was called The Radio Partnership, it was at this time that the station moved to number one position in the West Yorkshire radio market for the first time in its history.
The Radio Partnership expanded over the years to include other stations, such as Signal Radio in Stoke-on-Trent. In 1999, Kelvin MacKenzie's Talk Radio UK bought The Radio Partnership and formed The Wireless Group to include the national broadcaster and a series of local stations. In July 2005 The Wireless Group was bought out by Ulster Television.
[edit] Technical
The main 102.5 FM signal comes from the Vicars Lot transmitter close to the M62 between Scammonden Dam and junction 23, close to the Scammonden arched bridge. This signal covers a lot of West Yorkshire and can be heard as far south as Doncaster and Sheffield. The signal is much stronger, and the transmitter at a higher altitude than the Idle transmitter. The 97.5 FM signal covers Bradford, and comes from the Idle transmitter, which is on the top of Idle Moor, between Idle and Shipley. The Idle transmitter also carries national radio frequencies, Galaxy 105 on 105.6FM, Sunrise Radio on 103.2FM and Real Radio for Yorkshire on 107.6FM.
[edit] Notable Former Presenters
Peter Levy, Martin Kelner, Chris Moyles (who was sacked in 1994), Jon Culshaw and Simon Hirst have all worked on the station, with the breakfast show being hosted by the likes of 'Steve' Stephen D Bailey, Elliott Webb, Debbie Lindley, Nic Tuff, Paul Carrington, Mark Page and Elisa Hilton (Elisa is still at The Pulse now hosting the 10am to 3pm daytime show).
[edit] Current Presenters & Staff
The Pulse breakfast show is currently hosted by Jacqui Blay and Darren Kelly. Other shows during weekdays include Elisa Hilton Thru' The Day, Danny At Drive, As well as Dave Sherwood in the evenings.
The Pulse Weekend is made up of shows from Darren Kelly, Jacqui Blay and Danny Lacey, plus shows from Wes Stakes and Steve Buck, the national chart countdown Hit40UK and a chance for listeners to win cash with Paul Fairclough's Money On Your Mobile.
Current Programme Director Mark Brow has had a varied career in entertainment most notably as the voice of Tricky the dragon on ITV's short lived Saturday morning "live" animation show.
[edit] See also
- Pulse Gold - sister station on AM
[edit] External links
- The Pulse
- Listen Live
- UTV Radio
- Idle transmitter.
- Vicars Lot transmitter.
- Steve Bailey
- Elisa Hilton
- Darren Kelly
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