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Table Table is a brand of restaurants in the United Kingdom owned by Whitbread. They are converted Brewers Fayre restaurants, usually next to a Premier Inn and the brand will be launched in May 2008.
This new brand, called "Table Table" will be officially launched on 14 May 2008, with 105 sites in locations such as The Frome Flyer in Somerset, The French Connection in Ashford, Kent and the Halfway House in Dunstable. Whitbread is investing £1.15million in marketing after spending in excess of £40million in refurbishments. Research over a two year period found their customers wanted nicer environments, their own space and atmosphere, contemporary dining and a menu with a twist.The Table Table concept offers a special occasion everytime you eat out, and flexible service.
A substantial refurbishment program has begun at some sites (eg "Moseley Park" in Wolverhampton, the "Twigworth" in Gloucester and "The Newhouse" in Motherwell). These sites are intended to have a more upmarket feel.
Sites who gain the Table Table branding, including new signage, uniforms and menus have to pass a number of rigorous tests to win the branding. A new menu will include some staple old Brewers Fayre favourites including gammon and fish and chips, but also some iconic dishes such as the Bison Burger.
