Seven HD

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Seven HD
Seven HD Logo
Launched October 15, 2007
Owned by Seven Media Group
Picture format 1080i (HDTV)
Slogan The Difference is Clear
GOTTALOVEIT
Country Flag of Australia Australia
Broadcast area Sydney, Melbourne, Brisbane,
Adelaide, Perth, Regional QLD.
Regional Victoria,
Northern New South Wales,
Southern New South Wales,
Australian Capital Territory as Prime HD.
Website yahoo7.com.au/hd
Availability
Terrestrial
HD Digital Channel 70
Channel 60 (via Prime)
Cable
Foxtel HD+ Channel 207

Seven HD is an Australian television channel, owned by the Seven Media Group, that launched on October 15, 2007.[1] The channel is available to high definition digital television viewers in metropolitan areas and Regional Queensland through a number of owned-and-operated stations, as well as via Prime Television.

Contents

[edit] History

Seven HD was officially announced on September 15, 2007, with the Seven Media Group announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007.[2] However, Seven HD became the first Free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on October 15, 2007, with 25th Hour being the first program broadcast at 10:30pm.[1]

When broadcast, the channel replaces the Seven Network's existing high definition service, a simulcast of its standard definition and analogue services. Due to an amendment of the Broadcasting Services Act 1992 in 2006, the Broadcasting Legislation Amendment (Digital Television) Act 2006, television networks are now permitted to launch digital multichannels, provided that they are broadcast exclusively in high definition.[3] The channel expanded it's broadcast schedule on December 10, 2007.

[edit] Programming

Further information: List of programs broadcast by the Seven Network

Seven HD currently broadcasts a range of programming, with exclusive transmissions on weekday and weekend afternoons, late on Sundays and weeknights, and Saturday nights. Currently, about seven hours of exclusive programming is broadcast daily.

Weekday afternoon programming includes repeats of locally produced lifestyle programming, such as Last Chance Learners and The Great Outdoors, as well as movies and Disney cartoons. In the evenings a mixture of exclusive series, movies and encore screenings of series, such as Brainiac: Science Abuse, Day Break, and Scrubs are broadcast. The NightCap was broadcast exclusively on Seven HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break.

Exclusive weekend programming includes lifestyle series such as Coxy's Big Break and an encore of Better Homes and Gardens which screens on the Seven Network on Friday nights.

[edit] Availability

Seven HD is available exclusively in 1080i high definition in metropolitan areas and regional Queensland through a number of owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. As well as this, as of October 29, 2007, Prime Television broadcasts the service asPrime HD on its owned-and-operated stations including AMV Victoria, NEN Northern New South Wales and CBN Southern New South Wales/Australian Capital Territory. It is not known whether the Seven Network's other regional affiliates, Southern Cross Television, Golden West Network, and WIN Television in South Australia, will carry Seven HD.

[edit] References

  1. ^ a b "Seven's new multi-channellling is on-air", Seven Media Group, 2007-10-16. Retrieved on 2007-10-16. 
  2. ^ "Seven, Ten to offer HD-TV", The Australian, 2007-09-15. Retrieved on 2007-09-15. 
  3. ^ "High definition broadcasting requirement", Australian Communications and Media Authority, 2007-06-13. Retrieved on 2007-09-17. 

[edit] External links