User:millerP07/Sandbox
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| Yahoo!7 | |
|---|---|
| 300px|Yahoo!7 Homepage | |
| URL | http://yahoo7.com.au/ |
| Commercial? | Yes |
| Type of site | Internet portal |
| Registration | Optional |
| Owner | Seven Network and Yahoo! |
| Launched | February 2006 |
Yahoo!7 is a 50-50 partnership between the Seven Network and Yahoo! Inc. in Australia.
According to web traffic analysis company, Nielsen//NetRatings NetView, 5.2 million of the 11.6 million users in Australia’s Active Digital Media Universe in April 2007 visit Yahoo!7, reaching 45 per cent of the active online population.
Hitwise, an online competitive intelligence service, recently ranked the Yahoo!7 Homepage and Yahoo!7 Mail both in the Top 20 Australian Websites.[1]
Yahoo!7 reaches Australians across all demographics, including both the youth segment as well as grocery buyers and professionals.
As part of the Yahoo! Inc. and the Seven Media Group, Yahoo!7 brings together the online assets of Yahoo! Inc. and the television and magazine content of the Seven Network and Pacific Magazines. The company also combines Yahoo!’s search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.
Contents |
[edit] History
Yahoo!7 was founded in February 2006 and combines Seven Network's TV channel, the magazine publisher Pacific Magazines and Yahoo! Australia & New Zealand's online properties.
Prior to January 2006, the company operated independently as Yahoo! Australia and New Zealand, first opening its offices in Australia in 1997.
Yahoo!7 moved into its new offices at Millers Point, Sydney, in November, shared with its sister company, Yahoo! Search Marketing. Yahoo! Search Marketing is wholly owned by Yahoo! Inc., and independently provides paid search listings for other sites including Yahoo!7, ninemsn, Fairfax Media and News Ltd.
In December 2006, Yahoo!7 and Telecom New Zealand formed a new joint venture in New Zealand named Yahoo!Xtra.
[edit] Products and Services
[edit] Content
Yahoo!7 offers consumer applications such as search, email and instant messaging, married with local television and print content.
Yahoo!7 produces and aggregates content that covers news, finance, sports, movies, travel, music and video, and is also the digital media outlet for the Seven Network and Pacific Magazines.
According to Nielsen//NetRatings NetView April 2007 Yahoo!7 Music is the number one online music destination. Streaming more than 2.7 million audio tracks and over 1.2 million music videos per month , and offering 7,000 music videos and 40 pre-programmed radio stations, Yahoo!7 Music contains the biggest online music inventory available for free in Australia.
Also number one according to Nielsen//NetRatings NetView April 2007 is Yahoo!7 TV in the broadcast media subcategory. Yahoo!7 TV provides consumers with a free online TV Guide that provides information for all Free to Air and Pay TV networks, as well as the latest news, behind-the-scenes and information on Seven TV programmes such as Heroes, Ugly Betty, Grey’s Anatomy, Desperate Housewives, Home & Away and LOST.
In March 2007, Yahoo!7 introduced a Lifestyle portal that aggregates content from Yahoo!7, Pacific Magazines and Seven into lifestyle categories. Yahoo!7 Lifestyle is a one-stop resource for thousands of recipes, fashion tips, photo galleries, the latest celebrity gossip and parenting advice. Yahoo!7 Lifestyle is the number one online lifestyle destination in Australia according to Nielsen//NetRatings NetView April 2007.
[edit] Search
Yahoo!7 provides a search engine and vertical search services such as Yahoo!7 Image, Yahoo!7 Video, Yahoo!7 Local, Yahoo!7 News, and Yahoo!7 Shopping Search.
Yahoo!7 also offers a social search service with its Yahoo!7 Answers product where users can ask and answer questions, as well as search content from other users.
Recently Yahoo!7 introduced an early stage prototype developed by Yahoo!7 engineers called Alpha. Alpha allows users to aggregate search results on a single page.
[edit] Communication
Yahoo!7 provides internet communication services such as Yahoo!7 Mail and Yahoo!7 Messenger. Yahoo!7 also offers social networking services and user-generated content in products such as My Web, Yahoo!7 Groups, Yahoo!7 Video, Jumpcut and Flickr.
[edit] Mobile
Yahoo!7 Mobile includes services for on-the-go messaging, such as email and instant messaging; information, such as search and alerts; and fun and games, including ring tones, mobile games, and Flickr for camera phones.
[edit] Commerce
Yahoo!7 offers commerce services such as Yahoo!7 Shopping, Yahoo!7 Dating, Yahoo!7 Autos, Yahoo!7 Real Estate, and Yahoo!7 Jobs, which enables users to gather relevant information and make commercial transactions and purchases online.
[edit] Advertisers
As part of the Seven Media Group, Yahoo!7 offers advertisers integrated media solutions across the Yahoo!7 network, Seven programming and Pacific Magazines titles.
[edit] References
Hitwise. Top 20 Websites. Retrieved on 2007-11-22.
[edit] External links
Category:Yahoo Category:Seven Network Category:Web portals
