Marathon (candy)
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Marathon was a candy bar consisting of eight inches of braided chocolate and caramel. It was manufactured by Mars, Incorporated and first sold in the United States in August 1973. The bright red packaging contained a ruler with inch markings on the reverse demonstrating that it was as long as it claimed. (The length was the result of its braided shape; it didn't weigh more than standard candy bars.) It was discontinued in October 1981. Note: There was also a 15" version of The Marathon Bar sold in Southern California at local 7/11 stores. These had the 15" ruler on the back of the red wrapper.
Television commercials of the era feature John Wayne's son Patrick as Marathon John who would regularly confront villain Quick Carl.
Another braided caramel and chocolate bar still available as of 2007 is Cadbury's Curly Wurly. This is sold in the United Kingdom, Australia and several other countries, but not in the U.S.
Marathon Bar is also sold in Canada.[citation needed]
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Marathon was also a chocolate bar which was identical to Snickers and sold in Ireland and the UK till the mid 90's.
