Twix

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Twix is a chocolate-covered biscuit snack made by Mars, Inc., consisting of a butter cookie centre topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was first produced in the UK in 1967,^[1] and introduced in the United States in 1979.^{[citation needed]}

Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and Norway for many years before its name was changed in 1991 (2000 in Finland, Denmark, Norway and Sweden) to match the international brand name.

Contents 1 Flavour and product variants 1.1 Ice cream 2 Advertising 3 References 4 External links

[edit] Flavour and product variants

• Peanut Butter Twix, peanut butter replaces the caramel. Introduced in North America in 1983, it was available until 1997, only to make a permanent return in 2000. Introduced for the first time in Canada in 2006. On 22 April 2007, many companies received invoices indicating that it will once again be discontinued in North America.^{[citation needed]}
  • Twix PB (introduced in 2007)^{[citation needed]}, similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie and chocolate covered rasins.
• Cookies and Cream Twix (1990s), cookies and cream filling in place of the Caramel.^[2]
• Fudge Twix (1990s), chewy fudge filling in place of the caramel.^[2]
• Dark Chocolate Twix (introduced 2005), with a dark chocolate coating instead of milk chocolate.
• White Chocolate Twix (introduced 2005^{[citation needed]}), white chocolate coating instead of milk chocolate. Available in several countries, including Australia, Ireland and the UK. In Europe, this was a limited edition.^{[citation needed]} White Twix is now available in the United States, also as a limited edition.^{[citation needed]}
• Mint Slice Twix (2006 to 2007, limited edition, Australia), with chocolate butter cookie, chocolate mint caramel and dark chocolate
• Coffee Twix (Asia), includes coffee flavoured caramel.
• Orange-flavoured Twix (limited edition, Europe)
• Triple chocolate (U.K., U.S., AUS., limited edition), chocolate flavoured butter cookie and chocolate flavored caramel. Originally introduced in U.K. as limited edition in mid-1990s. More recently released in North America, also as a limited edition. Newly released in Australia as a limited edition as of May, 2008^{[citation needed]}
• Twix Java (U.S.) - Coffee flavoured Twix available in the U.S. through February 2008. It contains a chocolate cookie with coffee flavoured caramel and milk chocolate.
• Twix Cappuccino - 2008, limited edition, Poland

[edit] Ice cream

Twix products are also available as ice cream, including Twix brand ice cream bars, Twix brand ice cream, and Twix brand peanut butter ice cream.

[edit] Advertising

• U.S. Twix advertisements invite potential customers to "chew it over with Twix". After being caught in a compromising position, people would eat a Twix bar to freeze time, and then come up with an explanation for their actions. Another campaign from the late 1990s stated "two for me, none for you". In the mid-1980s a commercial featuring a marching band was popular with the tag line "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..."
• U.S. TV ads featured beatboxer Rahzel also listing the ingredients, ending with the slogan at the time, "Twix: It's all in the mix."
• A very popular 2006 Brazilian Twix advertisement features a man who says 'caramelo' (caramel) all the time and can't control it. One day he decides to go to a psychiatrist. In the waiting room he meets two men, one who screams "biscoito" (cookie) and the other "chocolate" (chocolate). They hug and become very good friends.
• In the UK, Twix was well known for its sponsorship of The Chart Show between 1993-1996. The slogan "Twix - It's all in the Mix" was popularized towards the late 1990s to 2000s, displayed by the "wix" of Twix flipped down to reveal "m!x".^{[citation needed]}

[edit] References

[edit] External links

• Twix Brand homepage

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