Happy Shopper
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Happy Shopper is a line of inexpensive value branded foods and goods produced for the United Kingdom cash and carry company Booker Group, which is part of a consortium led by Baugur. The products are sold to independent convenience stores and off-licences around Britain. There are also a number of corner shops owned by Booker plc which are under the Happy Shopper brand. The company produces a variety of goods, such as carbonated drinks, groceries, snacks, and ready meals on occasion, as well as selling more mainstream products in their stores.
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[edit] The Happy Man
The Happy Man (or "Jim") is the official name of Happy Shopper's logo – a smiling face with blonde hair. It has been used as a logo by the company for over 20 years. However, in recent years the "happy man" has been discarded from the happy shopper products and packaging. This is thought to have been a rebranding measure but long term customers of the off-licence chain have expressed displeasure at the loss of Happy Shopper's Mascot. However, the logo is still used for the shop signs, and is slowly making a comeback on some Happy Shopper products.
[edit] Trivia
- The Happy Shopper store is parodied in the game Grand Theft Auto: San Andreas re-named The Hippy Shopper. The store in the game bears exact resemblance to the real life stores.
[edit] Ownership
Happy Shopper is owned by Booker Group, that is listed on the Alternative Investment Market in London, and part-owned by the Baugur Group.[1]
[edit] External links
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