Bawls
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| Bawls | |
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| Type | Soft Drink/Energy Drink |
| Manufacturer | Hobarama LLC |
| Country of origin | USA |
| Introduced | 1997 |
| Variants | SnoBawls, Bawls Guaranexx, Bawls Buzz, Cherry Bawls, Bawls G33k B33r |
| Related products | Coca-Cola, Jolt |
Bawls Guarana is an energy drink containing natural guarana flavor and a relatively large amount of caffeine, among other ingredients.
Contents |
[edit] Packaging
Regular Bawls is packaged in a dark blue glass bottle, while Bawls Guaranexx comes in a clear bottle. Both containers, designed by award winning design firm flowdesign[1] from Detroit, Michigan, are covered in approximately 122 bumps to increase the traction of the container in an individual's hands, and BAWLS Buzz features 207 artificial bumps on the tin, with no texture. The bumps also add to the distinctive look of the Bawls bottle. In early fall 2006, the bottle design underwent a small change that increased the size of the words "Bawls" and "guarana." An alternate bottle sold at paintball fields has multi-colored "paintball splatters" and is sometimes called "PaintBawls".
Aside from being available in glass bottles, it can also be packaged for shipping overseas to U.S. military APO's/FPO's. The "Military Gift Pack" consists of 12 aluminum cans rather than glass bottles in order to save money on shipping and reduce the risk of spoilage. Cans of Bawls are designed to imitate the bottles by having 59 white circles with a fake beveled appearance.[1]
Bawls is sold in individual bottles at convenience stores, grocery stores, LAN gatherings, traditional arcades, rock gyms, and dance halls. It is also available in 12 and 24-pack cases when purchased from convenience stores, computer stores, grocery stores, or purchased online.
[edit] Product Line
[edit] Bawls Guarana
The original flavor. This product comes in a 10 oz glass bottle and a 16 oz can.
[edit] Bawls Guarana Exxtra
Bawls Guarana Exxtra (formerly Bawls Guaranexx) is a sugar-free version of Bawls Guarana. It is sweetened with sucralose. This product comes in a 10 oz glass bottle and a 16 oz can.[2]
[edit] Bawls Cherry
On May 1st, 2007, Bawls released Bawls Cherry, which is similar to the original, but with some cherry flavor. Currently, it only comes in cans. The can is red with white circles that change to blue when the drink is cold. Additionally, Cherry Bawls is sweetened with high fructose corn syrup instead of corn syrup like the original flavor.
[edit] Bawls G33K B33R
The newest flavor of Bawls is a gamer-exclusive, called "G33K B33R". It is the first high-caffeine root beer with a spike of guarana. It comes in a brown 10 oz. bottle, such as the regular Bawls bottle, except it is brown. This product was released on April 1st, 2008 online and in select stores.
[edit] Bawls Buzz
Bawls Buzz (formerly known as Bawls Mints) consist of the same content as the regular Bawls drinks, only in mint form. They are small blue tablets, and are carbonated, giving an effect similar to that of Pop Rocks (though much milder). Each mint contains about 1 milligram of caffeine via Guarana & pure caffeine (per manufacturer's information). These mints can be put into a bottle of Bawls to rapidly release the carbonation of the drink and mint to produce a large head of foam which often overflows. This is called a 'Fizzing Blue Bawls". Bawls Buzz has been featured on Food Network's Unwrapped" [3]
[edit] SnoBAWLS
SnoBAWLS is a frozen version of Bawls containing similar flavoring and caffeine content. (SnoBAWLS contains 120mg of caffeine per serving.) SnoBAWLS is available at 7-Elevens in the following metro areas:[4]
- Chicago
- St. Louis
- Detroit
- Kansas City
[edit] Culture
Bawls is marketed towards military personnel,[5] computer gamers,[6] and paintballers. It has also been targeting the fast-growing sport of BMX Racing
[edit] NPPL
As of March 1, 2005, Bawls has been named the official drink of the National Professional Paintball League (NPPL). Bawls products, including Bawls Guaranexx and Cherry Bawls, are now sold at all NPPL events and competitions. The Bawls logo appears on one of the inflatable bunkers on the main professional playing field, and, in the lower divisions, on a field made entirely of Bawls bunkers.[7]
[edit] ABA & NBL BMX
Bawls has been the official energy drink of both of the major American sanctions of BMX racing, the ABA and the NBL. Bawls participates in numerous national events with samplings of their drinks, contests, and giveaways. Bawls also sponsors AA Pro racer Matt Pohlkamp. Bawls has also released a four-pack of Bawls in a can wrapped in a BMX-related cardboard box which is available at Target. The box offers a free NBL BMX race.
[edit] Bawls in Other Media
- Bawls has been featured in the 2008 movie, Cloverfield through product placement.
[edit] Caffeine Content
Bawls contains 6.40 mg/fl of caffeine, roughly 2.25 times more caffeine than Coca-Cola [8]
[edit] See also
[edit] References
- ^ Caffeine-enhanced drink marketed to soldiers in Iraq.. Miami Herald (Miami, FL) (February , 2006). Retrieved on 2008-02-05.
- ^ BAWLS
- ^ BAWLS
- ^ SnoBAWLS
- ^ Soft Drink Marketed for Military. nl.newsbank.com. Retrieved on 2008-02-04.
- ^ High-Caffeine Beverage Targets Computer Gamers.. www.accessmylibrary.com The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News) (August , 2002). Retrieved on 2008-02-04.
- ^ BAWLS Guarana Named 'Official Energy Drink of the National Professional Paintball League'. www.mywire.com. Retrieved on 2008-02-04.
- ^ http://www.bawls.com/know_the_facts_chart.jpg
[edit] External links
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