Slice (soft drink)
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| Slice | |
|---|---|
| Type | Flavored soft drink |
| Manufacturer | PepsiCo, Inc. |
| Country of origin | USA |
| Introduced | 1984 |
| Related products | Sierra Mist, Sprite, Fanta, Teem |
Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984, with the Mandarin Orange flavor.
Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, "Red", Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994.
The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor's slogan was "it's orange, only twisted."[1] Orange Slice has since been changed back to its original flavor.[2]
Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though, including St. Louis, Missouri.
In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda.
Their Australian PepsiCo equivalent in the 1990s was Mirinda.
[edit] References
[edit] External links
- Orange Slice commercial - A 1997 commercial marketing the reformulated Slice.
- Photos of Slice cans
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